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The Strategy Room

Month: July 2011

Twitter Town Hall Sets the Stage for 2012

While President Obama’s Twitter account (@BarackObama) has been managed by his staff for years, last month, the president took to the keyboard himself to wish everyone a happy Father’s Day, and has since generated quite a bit of attention for himself online. And Obama is not the only political figure harnessing the power of social… Continue Reading Twitter Town Hall Sets the Stage for 2012

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Group-Buying: Get It Right or Pay the Price

In the past few years, group buying has become a phenomenon. Consumers can save on working out, dining out, and everything in between, by keeping a watchful eye on sites such as Living Social and Groupon. For businesses, Groupon and Living Social are great ways to draw new customers in the door and build the… Continue Reading Group-Buying: Get It Right or Pay the Price

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