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The Strategy Room

Month: December 2013

The Best Branded Viral Videos of 2013

Branded Viral Videos

In 2013, online video continued to play an increasingly key role in brand communications. A report from the Pew Research Center found that 78% of internet users 18 and older watched or downloaded videos in 2013. The figure jumps to 95% for those aged 18 to 29. Faced with such increased growth in online video… Continue Reading The Best Branded Viral Videos of 2013

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What 2014 Means for Public Policy

United State Capitol

With 2013 nearly in the record books, pundits, politicians and public policy professionals are looking ahead to decode the challenges and opportunities that 2014 will present.  This week, Stanton Communications dusts off its crystal ball to look at four issues that could shape the political landscape in the coming year: A return to regular order… Continue Reading What 2014 Means for Public Policy

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Brands and Snapchat Stories: The Next Big Thing?

snapshat2

Snapchat, the ephemeral photo messaging application beloved by Millenials, has intrigued – and often mystified – brand marketers since its initial release.  While the ability to push content directly to users is a marketer’s dream, the short duration of messages has left many unsure of how to utilize the application. All of this changed with… Continue Reading Brands and Snapchat Stories: The Next Big Thing?

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Turn an Internship into a Full-Time Job

You're hired

Every year, college students and recent graduates pour out of classrooms and into offices for resume-building internships. During these dress rehearsals in the working world, they learn professional skills, business etiquette, and industry best practices. The savvy ones successfully convert their internships into full-time jobs. A 2013 survey by the Graduate Management Admission Council  revealed… Continue Reading Turn an Internship into a Full-Time Job

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