Commence This
It’s graduation season and with that comes the time honored tradition of sitting down and listening to someone more famous or more successful than you impart something resembling life lessons or wisdom meant to inspire graduates and help them commence the next stage of their life. Earlier this week, Naval Admiral William H. McRaven, ninth […]
Four Lessons from My Four Years
Four years is a long period of time. The list of items we measure in four year increments is numerous: the terms of U.S. Presidents, the time between Olympics and World Cups, and the traditional undergraduate career of a college student. Over the course of those four years, students obtain an education meant to help them pursue […]
Redskins #Win
Connecting with customers. This simple statement encompasses our most basic goal as communicators when developing a marketing communications plan for a client. Every question we ask ourselves during the brainstorm seeks to find ways to enhance our clients’ connection with their customers. What messaging will most influence our audience? How can we grab our audience’s […]
Tips for Executing a Successful Event
Last week, the Stanton Communications team had the privilege of supporting a large scale media event for our client Sprint. On April 29, the CEOs from Sprint, Spotify, Harman Kardon and HTC gathered in New York City, along with top tier media, industry partners, analysts and a number of high-level guests, to kick off Sprint’s new […]
When the Product You’re Marketing is You
Editor’s Note: The author of this post, Kim Kaull, is Stanton Communications’ newest intern. Most intern applicants come to our firm with relevant PR experience gained through college coursework and prior internships. Kim requested that we consider her despite a lack of such background. Frankly, we did so with some skepticism. As a follow-up to […]
