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The Strategy Room

Month: May 2014

Commence This

Commence This

It’s graduation season and with that comes the time honored tradition of sitting down and listening to someone more famous or more successful than you impart something resembling life lessons or wisdom meant to inspire graduates and help them commence the next stage of their life. Earlier this week, Naval Admiral William H. McRaven, ninth… Continue Reading Commence This

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Four Lessons from My Four Years

Four Lessons from My Four Years

Four years is a long period of time. The list of items we measure in four year increments is numerous: the terms of U.S. Presidents, the time between Olympics and World Cups, and the traditional undergraduate career of a college student. Over the course of those four years, students obtain an education meant to help them pursue… Continue Reading Four Lessons from My Four Years

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Redskins #Win

Redskins #Win

Connecting with customers. This simple statement encompasses our most basic goal as communicators when developing a marketing communications plan for a client. Every question we ask ourselves during the brainstorm seeks to find ways to enhance our clients’ connection with their customers. What messaging will  most influence our audience? How can we grab our audience’s… Continue Reading Redskins #Win

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Tips for Executing a Successful Event

Sprint Yankee event

Last week, the Stanton Communications team had the privilege of supporting a large scale media event for our client Sprint. On April 29, the CEOs from Sprint, Spotify, Harman Kardon and HTC gathered in New York City, along with top tier media, industry partners, analysts and a number of high-level guests, to kick off Sprint’s new… Continue Reading Tips for Executing a Successful Event

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When the Product You’re Marketing is You

When the Product You’re Marketing is You

Editor’s Note:  The author of this post, Kim Kaull, is Stanton Communications’ newest intern. Most intern applicants come to our firm with relevant PR experience gained through college coursework and prior internships. Kim requested that we consider her despite a lack of such background. Frankly, we did so with some skepticism. As a follow-up to… Continue Reading When the Product You’re Marketing is You

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