Four Tips for a Better Website
It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve […]
Tired of Potholes? Here is the Strategy to Fix Your (and Every Other) Road
With winter’s end our annual spring tradition is upon us: I’m talking about pothole-palooza Each year drivers, mass transit riders, and pedestrians are rattled, bounced around and inconvenienced by the seemingly larger number of potholes being formed in our aging roadways. This annual tradition is joined by a chorus of voices asking, “Where do my taxes […]
4 Tips to Grow a Brand’s LinkedIn Platform
So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform? Recently, the PR World Alliance launched its new […]
Dress-Gate—the Best Accidental PR Campaign
Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’ […]
