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The Strategy Room

Month: March 2015

Four Tips for a Better Website

4 Tips for a Better Website

It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve… Continue Reading Four Tips for a Better Website

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Tired of Potholes? Here is the Strategy to Fix Your (and Every Other) Road

Mike Wollery, a maintenance and equipment staff member from the 55th Civil Engineer Squadron, removes broken concrete from a pot hole near the corner of SAC Boulevard and Peacekeeper Drive here May 6. The Civil Engineer Squadron is working hard to repair the roads on Offutt after a brutal winter. (U.S. Air Force Photo By/Josh Plueger)

With winter’s end our annual spring tradition is upon us: I’m talking about pothole-palooza Each year drivers, mass transit riders, and pedestrians are rattled, bounced around and inconvenienced by the seemingly larger number of potholes being formed in our aging roadways. This annual tradition is joined by a chorus of voices asking, “Where do my taxes… Continue Reading Tired of Potholes? Here is the Strategy to Fix Your (and Every Other) Road

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4 Tips to Grow a Brand’s LinkedIn Platform

4 Tips to Grow a Brand’s LinkedIn Platform

So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform? Recently, the PR World Alliance launched its new… Continue Reading 4 Tips to Grow a Brand’s LinkedIn Platform

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Dress-Gate—the Best Accidental PR Campaign

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Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’… Continue Reading Dress-Gate—the Best Accidental PR Campaign

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