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The Strategy Room

Month: June 2016

Maryland Live! Casino Goes All In With Stanton Communications

Maryland Live! Casino Selects Stanton Communications

Firm to Support Maryland’s Premier Gaming and Entertainment Destination’s Strategic Communications, Brand Building and Events Maryland Live! Casino, one of the largest commercial casinos in the country, tapped Stanton Communications, Inc., a national communications firm, to advance its media relations and strategic communications initiatives. Maryland Live! will collaborate with Stanton Communications to elevate and expand… Continue Reading Maryland Live! Casino Goes All In With Stanton Communications

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Live Streaming Ups the Ante on Political Theater

Live Streaming House of Representatives Gun Control Sit-in

Politicians love to grab a headline and feed off a controversy and nothing encapsulates this better than the time-honored tradition of the political stunt. For better or for worse, there is nothing quite like a good stunt to make the world stop for a moment and turn your direction. That’s exactly what happened earlier this… Continue Reading Live Streaming Ups the Ante on Political Theater

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What the Brexit Vote Means for the U.S. Presidential Election

What the Brexit Vote Means for the U.S. Election

As I watched the results of Britain’s EU referendum in Washington last night, it was clear by 10:30 that the Leave vote would prevail, a shocking development given the forceful campaigning for Remain by people we traditionally think of as powerful, credible, and more or less trustworthy. These are people like prime ministers, long-serving members… Continue Reading What the Brexit Vote Means for the U.S. Presidential Election

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Responding to a Public Tragedy

Responding to a Public Tragedy: Orlando Shootings

The horrific attack that took place in Orlando on Sunday has elicited responses from around the globe expressing support and solidarity with all those affected. As public relations professionals, we understand that reactions showing support in the wake of tragedy are not an opportunity for self promotion. An example of how unseemly that can appear… Continue Reading Responding to a Public Tragedy

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Healthcare’s Digital Future is Here, But How Will it Connect?

The Future of Digital Healthcare is Here

This past week, I attended the Digital Healthcare Summer Summit and 2016 BIO International Convention on behalf of the American Registry for Internet Numbers (ARIN). You might be wondering what one of the regional Internet number registries and healthcare have in common. The answer is quite a bit. Igniting the Tipping Point The theme of… Continue Reading Healthcare’s Digital Future is Here, But How Will it Connect?

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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