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The Strategy Room

Month: January 2018

Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares

Lunch Break 760 x 450 px (1)

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Lunch Breakers, there’s no way to hide it, this week’s Lunch Break is all about Twitter. Are your thumbs ready? Here’s the roundup: A PR faux pas #BrandBowl52, #CallieMeetsProm, and #CrockPotCares. PR Problem Yesterday, a reporter tweeted that she was not BCC’ed, but CC’d on a pitch… Continue Reading Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares

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4 Reasons to Love GIFs

Reasons to Love Animated GIFs

Animated GIFs got their start back in 1987, but they have come a long way since the dancing banana. Akin to its illustrative cousins—static graphics and video—the GIF allows you to harness the power of visuals. However, the GIF adds a bit of magic with its simplicity and flexibility across platforms. In fact, 33.6 percent… Continue Reading 4 Reasons to Love GIFs

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Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More

Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The Super Bowl LII stage is set with the Philadelphia Eagles and New England Patriots giving football fans a rematch of Super Bowl XXXIX. If you want to take a trip in the way back machine, check out Ad Age’s Super Bowl commercial archives from that 2005… Continue Reading Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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Mastering SEO, News Feed FYI, and More

Mastering SEO, News Feed FYI, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your… Continue Reading Mastering SEO, News Feed FYI, and More

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Harassment Policies Are Vital, But What About Crisis?

crisis communications harassment policy

With each passing day, new and ever more salacious revelations of sexual harassment come forward.  In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy… Continue Reading Harassment Policies Are Vital, But What About Crisis?

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Golden Globes, LinkedIn Marketing, A Hopeful Facebook, #TimesUp and more

Lunch Break January 9

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Even with the bomb cyclone winter storm gone, it was a gloomy, foggy morning in Washington, D.C. But we’re seeing the fog lift, and with it, marketing is taking on more honest campaigns in the era of post-truth and consumer distrust. In this… Continue Reading Golden Globes, LinkedIn Marketing, A Hopeful Facebook, #TimesUp and more

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A Different Kind of New Year’s Post

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At this time of year, when we reflect on what’s behind us and anticipate what’s ahead for our businesses, agency and industry blogs inevitably focus on the “Best Of” the year past and predictions for the next. We did this just last week, with a roundup of our most popular posts for the year. It… Continue Reading A Different Kind of New Year’s Post

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