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The Strategy Room

Month: March 2018

March Madness on Social Media, Instagram’s Newer Posts, and More

Copy of Lunch Break 170801

Happy Tuesday, Lunch Breakers! Spring may not have sprung last week, but we’re taking solace in the fact that there are not any snow showers in the immediate forecast. In this week’s edition, we cover March Madness social media successes, how marketers capitalized on National Puppy Day, and what’s in store for brands with the… Continue Reading March Madness on Social Media, Instagram’s Newer Posts, and More

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The Strategy of PR Monitoring: Top Ten Tips

PR Monitoring Graphic

Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to… Continue Reading The Strategy of PR Monitoring: Top Ten Tips

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Search Engine Ranking Factors, Facebook Popularity, and More

Search Engine Ranking Factors, Facebook Popularity, and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! Are you up to speed on the latest digital marketing trends? Find out by taking this quiz. In this week’s edition, we cover search engine ranking factors, a designer’s role, genuine messaging, and Facebook’s mobile app popularity. Awesome Ranking Signals Google evaluates websites… Continue Reading Search Engine Ranking Factors, Facebook Popularity, and More

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The Strategy of PR Monitoring: Take Your Pick of Tools

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We’ve covered a ton about how to monitor strategically this month, but we still have a few things to share! We hope you have gained insight into the strategy of monitoring over these last three posts. We’ve learned what monitoring is and how to do it successfully, but the next step is selecting the right… Continue Reading The Strategy of PR Monitoring: Take Your Pick of Tools

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Twitter on Stephen Hawking, NCAA, Verification And More…

Twitter

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! There is a lot happening this month, and plenty of exciting things to look forward to, like Women’s History Month and the NCAA Men’s Basketball Tournament. In this week’s edition, we cover Twitter activities, including its NCAA participation, #strengthhasnogender campaign, checkmark verification and tributes… Continue Reading Twitter on Stephen Hawking, NCAA, Verification And More…

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The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords  The most important aspect of… Continue Reading The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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Oscars PR Takeaways, Facebook Travel Inspiration and more

Oscars PR Takeaways, Facebook Travel Inspiration and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! Here at Stanton, we’re still debating whether Shape of Water should’ve won the Oscars for Best Picture. What did you think?   In this week’s edition, we cover PR takeaways from the Oscars, Facebook’s travel inspiration, keeping content trendy, and the benefits of a quality follower base.   Oscars  … Continue Reading Oscars PR Takeaways, Facebook Travel Inspiration and more

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The Strategy of PR Monitoring: Why Monitor?

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As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with… Continue Reading The Strategy of PR Monitoring: Why Monitor?

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