Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Author: Adam Yosim

PR Nightmares Don’t Wait For Halloween, The bomb-sniffing dog that couldn’t, and more

Lunch Break Oct. 24

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. You have exactly one week to procure that original Halloween costume on the cheap. If you want to go with popular opinion, check out Google’s Frightgeist which tracks the most popular costume searches nationwide and in your city. (Spoiler alert: Wonder Woman is… Continue Reading PR Nightmares Don’t Wait For Halloween, The bomb-sniffing dog that couldn’t, and more

Read more

A must-read cease-and-desist, Why did the fried chicken listen to a cassette tape, and more

Lunch Break September 26

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re a month away from the Season 2 Premiere of Netflix’s Stranger Things. In this week’s Lunch Break, Netflix gets rave reviews for the award-winning sci-fi show’s cease-and-desist letter, Dwayne “The Rock” Johnson is now in the ad business, why KFC loaded GPS… Continue Reading A must-read cease-and-desist, Why did the fried chicken listen to a cassette tape, and more

Read more

The Eclipse is Hot, Podcasts for All, An Influencer Wake-Up Call

Lunch Break 170801 (1)

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re T-minus six days until liftoff. And by liftoff, we mean the Total Solar Eclipse that will block out the sun across parts of the United States from Oregon to South Carolina next Monday. In today’s lunch break, we’ll explain how the eclipse… Continue Reading The Eclipse is Hot, Podcasts for All, An Influencer Wake-Up Call

Read more

Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this… Continue Reading Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Read more

Pitching a story cold? Try changing the subject (line).

Changing the Subject (Line)

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

Read more

An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

Lunch Break: April 17

Quick PR Reads You Can Tackle Between Bites It’s already been an eventful week following the 121st Boston Marathon and the 139th White House Easter Egg Roll. If you didn’t make it to the Presidential lawn yourself, we have a rundown on a different kind of sweet features for you to hunt—online, that is. We’re… Continue Reading An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

Read more

Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Meet Adam Yosim

“Make something yourself.” Little did I know, those three words from my mother during a visit home from college would spark one of my greatest passions: Cooking. It also didn’t hurt that my mom happened to be watching a meatball throwdown on Food Network. “That looks delicious,” I thought, as I watched the Long Island… Continue Reading Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Read more