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The Strategy Room

Author: Amy Bowman

Q&A with Our PRNews Rising PR Star

Cara Greene PR News Rising Star

No matter the industry or size of the company, having top talent on your team can make all the difference. At Stanton Communications, we are proud to have some of the best and brightest PR professionals in the business, and this year we are doubly proud to recognize Account Manager Cara Greene as a PRNews 2015 Rising PR… Continue Reading Q&A with Our PRNews Rising PR Star

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Surge of Education News Sites Begs the Question: Is More Better?

Education-Media

For two centuries, until the early 90’s, Encyclopedia Britannica was a prime resource for information and learning. The thick hardback books epitomized what it means to be “offline,” and search engine optimization was limited to alphabetizing words and phrases by syllable. Then everything changed. Computers introduced online-assisted research sites like LexisNexis and the web gifted… Continue Reading Surge of Education News Sites Begs the Question: Is More Better?

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The Best (Un)Believable Marketing on April Fools’ Day

April-Fools_Petco

Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax.… Continue Reading The Best (Un)Believable Marketing on April Fools’ Day

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4 Ways to Put Creativity to Work

4 Ways to Put Creativity to Work

It’s no secret that creativity is critical to business success. In fact, Adobe recently commissioned a study that found companies that infuse creativity into their business environments outperform their peers in market share, revenue growth, and competitive leadership. And those “best place to work” accolades? They’re likely going to the more creative firms. So how… Continue Reading 4 Ways to Put Creativity to Work

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Questions We Never Stop Asking

questions-featured

Over the past month, Stanton Communications had the pleasure of commemorating our 25th anniversary. Friends, current and former associates, clients, and partners all helped inject nostalgia, laughter and pride into this milestone celebration.  For that, we are most grateful. Personally, I have been with the firm for only a fraction of this time, but what… Continue Reading Questions We Never Stop Asking

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Three Lessons for Back to School Campaigns

When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for… Continue Reading Three Lessons for Back to School Campaigns

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The X Factor of The X Factor

You may have seen commercials or perhaps a national headline about the latest rendition of the popular U.K. talent competition, The X Factor. Come fall, the next big U.K.-turned-U.S.-smash-hit-from-a-guy-named-Simon will air on FOX, and the sights of ambitious singers are set as high as the anticipated ratings. But what’s the real driving force behind the… Continue Reading The X Factor of The X Factor

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