Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Author: Ashley Durkin-Rixey

Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

Lunch Break March 21

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! Stanton Communications just relaunched our monthly newsletter, INK, rounding up the best of The Strategy Room and Stanton news every month. You can subscribe here. What’s on deck for lunch today? Two Congressmen may have revived Facebook Live as an outreach tool, a… Continue Reading Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

Read more

The Most Powerful PR Phrase, Public Apologies and Instagram Invades

Lunch Break: March 14

Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! Have you made your NCAA Tournament Bracket yet? Over the last few years, analysts have tracked the admissions bump teams get after the tournament, with the bump most felt for the “Cinderella” schools. Here’s hoping my West Virginia Mountaineers make it out of the… Continue Reading The Most Powerful PR Phrase, Public Apologies and Instagram Invades

Read more

Social Media Amplifies an Oscar Oops, Marketers Try VR & More PR News

Lunch Break: VR

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, which just happens to be my two-year wedding anniversary. The traditional two-year gift is cotton and the modern gift is china, neither of which I got for my spouse this year. In this week’s PR news, PricewaterhouseCoopers (PwC) is still recovering from their terrible, horrible,… Continue Reading Social Media Amplifies an Oscar Oops, Marketers Try VR & More PR News

Read more

Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

Lunch Break Feb. 28

Quick PR Reads You Can Tackle Between Bites It’s the Tuesday after the Oscars, and I’m starting a one-woman campaign for Shirley MacLaine to host next year’s ceremony. In this week’s PR news, LinkedIn spills on how it uses its own built-in marketing tools, an ex-CEO’s advises his former company via bus ad, and much… Continue Reading Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

Read more

Lunch Break: Influencer Drama, Instagram for B2B and More

Lunch Break February 21

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! This week’s Lunch Break is filled with advice for engaging influencers, how Facebook’s “Like” changed the rules of social engagement beyond the digital world, a podcast recommendation and more. Want to Engage an Influencer? Look Before You Leap Last week, Disney Company’s Maker Studios parted… Continue Reading Lunch Break: Influencer Drama, Instagram for B2B and More

Read more

Take a Lunch Break with the Strategy Room

Strategy Room Lunch Break

I have a bit of a reputation at Stanton Communications for being “the clipper,” a.k.a. the colleague that sends everyone articles on clients, their personal interests and the occasional “22 Corgis Who Can’t Get Up the Stairs” pictorial to brighten their day. It began early in life. Really early. From the time I was an… Continue Reading Take a Lunch Break with the Strategy Room

Read more

The Life Changing Magic of Tidying Up Your Media Lists

Tidying up Media Lists and Sparking Joy

If you haven’t heard of Marie Kondo by now, chances are you are already a super organized human being who doesn’t stare at their closet as if it holds the mysteries of time. Her mega blockbuster how-to book, The Life Changing Magic of Tidying Up, offers not just tips on decluttering living spaces, but a… Continue Reading The Life Changing Magic of Tidying Up Your Media Lists

Read more

Healthcare’s Digital Future is Here, But How Will it Connect?

The Future of Digital Healthcare is Here

This past week, I attended the Digital Healthcare Summer Summit and 2016 BIO International Convention on behalf of the American Registry for Internet Numbers (ARIN). You might be wondering what one of the regional Internet number registries and healthcare have in common. The answer is quite a bit. Igniting the Tipping Point The theme of… Continue Reading Healthcare’s Digital Future is Here, But How Will it Connect?

Read more

Step into the Matrix

Step into the Stanton Matrix

Managing the constant barrage of news, social media updates and other content is a popular topic these days. But what if your job not only is to consume a lot of information about an organization, industry or issue, but to derive smart ideas, strategies and plans from that information? I found myself in this position… Continue Reading Step into the Matrix

Read more

Virtual Reality, Elections and Engagement: Looking ahead to 2016

Crystal Ball. Predictions for 2016

The late, great David Carr of the New York Times was gazing into a crystal ball in 2014 when he wrote about the return of the email newsletter. The newsletter hit the big time in 2015 thanks to high profile examples like Kobe Bryant’s retirement statement in The Players’ Tribune and Jennifer Lawrence discussing the… Continue Reading Virtual Reality, Elections and Engagement: Looking ahead to 2016

Read more