Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Author: Ashley Durkin-Rixey

Embrace Your Inner Producer to Maximize Video Interviews

Feature Post 760 x 450 px (2)

In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of… Continue Reading Embrace Your Inner Producer to Maximize Video Interviews

Read more

Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

2017-07-05_Data

We are living in the era of “fake news.” Every study and every data point is up for debate. The media isn’t just reporting on data anymore—in many cases it is offering original analysis, ushering in a new era of data journalism. In the last four years, online outlets such as FiveThirtyEight and columns like… Continue Reading Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

Read more

Meet the Dogs of Stanton Communications

dogs of stanton

Today is National Take Your Dog to Work Day! While our offices aren’t dog approved, Stanton Communications has a few canine employees working behind the scenes keeping us happy. Without further ado, meet the dogs of Stanton Communications. Maisey Stanton Chief Happiness Officer Maisey is a Wheaton Terrier. Wheatons are known for their exuberance when… Continue Reading Meet the Dogs of Stanton Communications

Read more

Lessons from Jimmy Kimmel’s Monologue on Healthcare

Kimmel

A headline in The Hill today, “GOP senator: ObamaCare repeal must pass ‘Jimmy Kimmel test’” once again put a spotlight on the impact of celebrity political endorsements. In his statement, Senator Bill Cassidy of Louisiana referenced a monologue from late night talk show host Jimmy Kimmel, in which Kimmel shared his newborn son had required… Continue Reading Lessons from Jimmy Kimmel’s Monologue on Healthcare

Read more

What I Learned from 40 Days of Social Silence

40 Days of Social Silence

Every day I spend time humanizing the social media profiles of our clients, writing and engaging in a carefully crafted brand voice. I take care to create a frequency of updates that grows their presence without simply recycling every relevant piece of content. I focus on platforms where their ideal audience is most engaged. But… Continue Reading What I Learned from 40 Days of Social Silence

Read more

J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

Lunch Break April 4

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! The Lunch Break editorial staff is still pouring over the finale of Big Little Lies on HBO and celebrating the Stanton hub city baseball teams going three for four on opening day (C’mon Yankees). In today’s edition, consumer privacy data law changes could be bad… Continue Reading J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

Read more

The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

Lunch Break March 28

Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! It’s finally spring on the East Coast. The cherry blossoms along the Tidal Basin in Washington, D.C., felt confident enough in the forecast to come out of hiding, hitting peak bloom this past weekend. Here’s our forecast for today’s read—The Guardian gets a detailed… Continue Reading The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

Read more

Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

Lunch Break March 21

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! Stanton Communications just relaunched our monthly newsletter, INK, rounding up the best of The Strategy Room and Stanton news every month. You can subscribe here. What’s on deck for lunch today? Two Congressmen may have revived Facebook Live as an outreach tool, a… Continue Reading Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

Read more

The Most Powerful PR Phrase, Public Apologies and Instagram Invades

Lunch Break: March 14

Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! Have you made your NCAA Tournament Bracket yet? Over the last few years, analysts have tracked the admissions bump teams get after the tournament, with the bump most felt for the “Cinderella” schools. Here’s hoping my West Virginia Mountaineers make it out of the… Continue Reading The Most Powerful PR Phrase, Public Apologies and Instagram Invades

Read more

Social Media Amplifies an Oscar Oops, Marketers Try VR & More PR News

Lunch Break: VR

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, which just happens to be my two-year wedding anniversary. The traditional two-year gift is cotton and the modern gift is china, neither of which I got for my spouse this year. In this week’s PR news, PricewaterhouseCoopers (PwC) is still recovering from their terrible, horrible,… Continue Reading Social Media Amplifies an Oscar Oops, Marketers Try VR & More PR News

Read more