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The Strategy Room

Author: Cara Greene

Responding to a Public Tragedy

Responding to a Public Tragedy: Orlando Shootings

The horrific attack that took place in Orlando on Sunday has elicited responses from around the globe expressing support and solidarity with all those affected. As public relations professionals, we understand that reactions showing support in the wake of tragedy are not an opportunity for self promotion. An example of how unseemly that can appear… Continue Reading Responding to a Public Tragedy

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#StantonatCES 2016 – Day 1 Kicks Off

Stanton Communications is at CES 2016

The CES show floor officially opened today as hundreds of thousands of attendees gathered to experience the latest innovations in the technology industry. With 3.2 million square feet of the Las Vegas Convention Center entirely booked, we have a lot of ground to cover this week. The exhibition space is broken down into three distinct… Continue Reading #StantonatCES 2016 – Day 1 Kicks Off

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Reaching New Audiences Through Online Influencers

Reaching new audiences through online influencers, computer blog background

At a time of year when “traditions” can be found everywhere you turn, why not take an alternative approach to media relations? Given the constantly shifting landscape, PR professionals must understand how to connect beyond traditional media. How? Build relationships with bloggers and online influencers. These journalists in their own right enjoy tremendous followings across… Continue Reading Reaching New Audiences Through Online Influencers

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Acknowledging #MemorialDay

Arlington Cemetery

After a long winter, many are looking forward to the Memorial Day three-day weekend. Today, news reports are focused on traffic, retail sales, beach weather, and kick-offs of the national morning shows’ summer concert series. According to the Hearth, Patio & Barbecue Association, an estimated 57 percent of U.S. consumers plan to have a barbeque… Continue Reading Acknowledging #MemorialDay

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4 Tips for a Successful PR Career


The public relations industry is constantly evolving from how we engage with media to how we receive our news. Many of these changes can be attributed to the upheaval in technology over the past decade. Regardless of changes in the industry and whether you are a newcomer or 10+ year veteran, in my four years… Continue Reading 4 Tips for a Successful PR Career

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Showing Value Beyond the Numbers


Creating media coverage reports with online tools such as Google alerts, RSS feeds and subscription clipping services are often go-to methods for tracking media coverage – if you are simply looking to calculate the number of articles a particular announcement or campaign generated. Many would say the intent behind creating media coverage reports is to… Continue Reading Showing Value Beyond the Numbers

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