Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Author: Emily Wenstrom

Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

Lunch Break: June 27

Quick PR Reads You Can Tackle Between Bites What’s this weird filmy thing in the air? Oh right, that’s D.C. summer, and my archnemesis, Humidity, has returned. In this week’s communication news, our wands are at the ready for Harry Potter’s 20th anniversary, Amazon patented a drone skyscraper, YouTube is bringing VR to your fingertips,… Continue Reading Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

Read more

Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore

Lunch Break: May 23

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! After reading the Lupita Nyong’o and Rhianna heist movie meme is coming to screen for real, I’m working on my meme-to-film adaptation about a shiba inu with his head stuck in a hedge. Here’s hoping Tracy Morgan will voice the shiba inu. In… Continue Reading Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore

Read more

Fast Company’s Top 100, Your Interactive Future, I’m Not a White Blob, and More

Lunch Break May 16

Quick PR Reads You Can Tackle Between Bites Hello, hello, communicators. Here in D.C., those of us who commute home via the Gallery Place metro stop are relieved the Eastern Conference semi-final is finally over, even if we didn’t like the outcome. But we’re really going to miss Yayoi Kusama Infinity Mirror Rooms at the… Continue Reading Fast Company’s Top 100, Your Interactive Future, I’m Not a White Blob, and More

Read more

Meet Emily: Bringing Storytelling to B2B

SCI_Blog_Images_2017

When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small… Continue Reading Meet Emily: Bringing Storytelling to B2B

Read more

Influencer Power, Writing the Hard Speeches, and PR for PR

LB_170502

Quick PR Reads You Can Tackle Between Bites Happy first Tuesday in May! Last night was the highly anticipated Met Gala, a.k.a. “The First Monday in May,” where celebrities and fashion luminaries gathered to honor avant garde fashion master Rei Kawakubo’s career. My choices for best dressed are Rhianna in straight-off-the-runway Commes des Garcon, and… Continue Reading Influencer Power, Writing the Hard Speeches, and PR for PR

Read more

Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

Lunch Break: April 11

Quick PR Reads You Can Tackle Between Bites It seems spring is finally, thankfully, here. By our D.C. office, the cherry blossoms have already come and gone, faster than you can say, “Let’s take a stroll around the Tidal Basin this weekend.” But of course, spring is more than budding blooms, and just like the… Continue Reading Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

Read more

What the New LinkedIn Profile Filters Say about Its Future

3 Hints at LinkedIn's Future

Last week, LinkedIn introduced new features to edit and modify profile pictures. Some of these were pretty standard, like the ability to clip a photo, and additional ways to give users more control over how their image presents from the profile page. But the feature getting the most buzz is the introduction of photo filters—a… Continue Reading What the New LinkedIn Profile Filters Say about Its Future

Read more

The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and… Continue Reading The Life Span of a Tweet

Read more

4 Tips to Grow a Brand’s LinkedIn Platform

4 Tips to Grow a Brand’s LinkedIn Platform

So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform? Recently, the PR World Alliance launched its new… Continue Reading 4 Tips to Grow a Brand’s LinkedIn Platform

Read more

Top B2B Content Marketing Lessons from the 2015 CMI Survey

By Viktor Hanacek via PicJumbo

Every year, the Content Marketing Institute (CMI) surveys B2B marketers to learn about their content marketing practices and trends. The recently released 2015 Benchmarks, Budgets and Trends takes a close look at the results. There’s a lot of data packed into its slides, but the biggest takeaways can be boiled down to four key points.… Continue Reading Top B2B Content Marketing Lessons from the 2015 CMI Survey

Read more