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The Strategy Room

Author: Emily Wenstrom

Black History Month: Honoring PR Pros & Advocating for Diversity

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In honor of Black History Month, here is a roundup of articles about and by African American public relations professionals regarding their legacy in the industry, the state of the PR today, and looking to the future. 1. 5 Lessons to Learn about Black Public Relations Pioneers At an event hosted by the Museum of Public… Continue Reading Black History Month: Honoring PR Pros & Advocating for Diversity

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Roundup: The Best of The Strategy Room 2017

Best of 2017: Stanton Blog

It has been a big year for the Stanton team.  Here in the Strategy Room, we launched a new weekly segment, Lunch Break, to keep you up to date on the latest and greatest news of the communications industry. Beyond the blog, the team relocated to new offices, brought on a number of new faces,… Continue Reading Roundup: The Best of The Strategy Room 2017

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5 Books to Give Your Public Relations Friend this Holiday Season

What's On Your PR Wish List?

The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it… Continue Reading 5 Books to Give Your Public Relations Friend this Holiday Season

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Welcome to Hawkins, Clowns are In, a Record-Breaking Halloween Spend and More

Halloween Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Autumn came just in time to deliver a chilling Halloween. As we say in Hawkins, he likes it cold. And the cold isn’t the only thing creeping its way from the Upside-Down this Halloween. Today’s Halloween Lunch Break is stuffed as full as a trick-or-treat bag with… Continue Reading Welcome to Hawkins, Clowns are In, a Record-Breaking Halloween Spend and More

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You’re Already a Genius: Creativity, Systematized

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We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to… Continue Reading You’re Already a Genius: Creativity, Systematized

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Pumpkin Spice is Back, Turf Wars for AR Space, Dump Your Analytics and More

Lunch Break October 10

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Hello, lunch breakers. If terrifying yourself by watching It isn’t your speed, embrace the autumnal spirit with a little pumpkin spice. Personally, I just watched Mother! and have hit my freaky movie quota for the week, so make it a grande. According to Starbuck’s social media boom,… Continue Reading Pumpkin Spice is Back, Turf Wars for AR Space, Dump Your Analytics and More

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Journalist Attitudes Toward Social Media in 2017

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Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

Lunch Break Sept. 19, 2017

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Is it fall yet? The calendar says yes, but D.C.’s trademark late-September humidity says no. In this week’s Lunch Break, Facebook is merging its ad platforms, here are the steps to dodge fake news about your company, we’re breaking your bad work habits before 2018, and here’s… Continue Reading Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

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Building Your Online Platform at Events

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Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what… Continue Reading Building Your Online Platform at Events

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Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

Lunch Break 170801

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re late lunchers today, but grab a sandwich (or if you wish, an early happy hour glass) and let’s dive right in. There’s a lot to cover. In this week’s Lunch Break, Hubspot takes us behind the scenes of its blog redesign, Content Marketing Institute blasts into… Continue Reading Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

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