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The Strategy Room

Author: Kim Kaull

Webinar: Secrets to Managing Successful Events

Peter Stanton Events

From Papal Visits to Product Launches with Peter Stanton Bulldog Reporter, a longstanding leader in public relations news, hosted a webinar with Stanton Communications’ CEO Peter Stanton last week. In the webinar, Peter shared his experience from past events (including the 2015 New York Papal Visit and organizing the annual Alfred E. Smith Memorial Foundation Dinner,… Continue Reading Webinar: Secrets to Managing Successful Events

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Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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A Picture Perfect Business Practice

A Picture Perfect Business Practice

Choosing imagery is a business decision. The right picture is the difference between communication success and failure. Every time you choose an image to accompany published content, it’s a business consideration. In terms of the Web, whether for social media, a web page, or as part of an article, the images you choose certainly matter.… Continue Reading A Picture Perfect Business Practice

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What I Learned from Implementing the Barcelona Principles

Measurements and Metrics

For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries.… Continue Reading What I Learned from Implementing the Barcelona Principles

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Tangible Changes to Make in 2015 to Better Your Work Life

Startup Stock Photos

With 2015 in full swing, the pressure to make New Year’s resolutions and stick to them is on. While you don’t need to wait until January to make a change, this month is a good time to reflect on the past year and set your intentions for the months to come. Whether you plan to… Continue Reading Tangible Changes to Make in 2015 to Better Your Work Life

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The #IceBucketChallenge: Four PR Ingredients to this Viral Campaign

ALS

When Pete Frates, my family friend and the original organizer of the Ice Bucket Challenge, was diagnosed with ALS in 2012, he told his family: “This is an opportunity for us to make a difference.”  Pete was only 27-years-old then, and diagnosed with a terminal disease, he called it “an opportunity.” Today Pete can no… Continue Reading The #IceBucketChallenge: Four PR Ingredients to this Viral Campaign

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The Forefathers of Public Relations

American Flag

Editor’s Note: Yes, we know today is Thursday. But our readers will hopefully be home tomorrow celebrating Independence Day instead of reading blog posts, so we offer this a day early. Happy 4th! This holiday week, as a Boston-area native and direct descendant to John Adams, I considered how our forefathers fueled our nation’s burgeoning… Continue Reading The Forefathers of Public Relations

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When the Product You’re Marketing is You

When the Product You’re Marketing is You

Editor’s Note:  The author of this post, Kim Kaull, is Stanton Communications’ newest intern. Most intern applicants come to our firm with relevant PR experience gained through college coursework and prior internships. Kim requested that we consider her despite a lack of such background. Frankly, we did so with some skepticism. As a follow-up to… Continue Reading When the Product You’re Marketing is You

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