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The Strategy Room

Author: Lori Russo

Why News Media Still Matter

Journalism still matters. But the printed page? Not necessarily.

  Four years ago today, we published a blog post titled, “Why Newspapers Still Matter.” It outlined our thinking about print journalism providing an “experience” that is somehow richer than what one can find online. How a newspaper provides a unique snapshot of history. How it gets your hands dirty. How it makes critically important… Continue Reading Why News Media Still Matter

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Take a Walk on the Client Side 

Feature Post 760 x 450 px (5)

When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

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Changing the Way WeWork

We are moving offices

A little more than a year ago, Stanton Communications announced a significant change in our firm that transformed how we work together and with our clients. Peter Stanton, our founder, took a big step to the side and welcomed me to serve as President while he focused on his role as Chief Executive Officer. Since… Continue Reading Changing the Way WeWork

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New on Forbes.com: A Call to Journalists to Keep Fighting

Forbes Article: Calling on Journalists to Keep Fighting

We are in the midst of an extraordinary moment of transition for the journalism profession. Some might call it a seismic shift. But even as journalists’ jobs evolve (or erode) in the age of social media and citizen journalism, the relationship between PR professionals and the media remains critical to the examination of important issues.… Continue Reading New on Forbes.com: A Call to Journalists to Keep Fighting

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Firm Promotes Four Senior Professionals to Executive Team

Stanton Promotes Four Senior Professionals

Today I am pleased to announce the news that four senior professionals — Megan Berry, Amy Bowman, Sarah Litton, Jeffrey Urbanchuk, have been promoted to positions on our firm’s executive team. Amy, Sarah and Jeff, formerly Account Managers, were elevated to the position of Vice President. Megan, who began her career as an intern at… Continue Reading Firm Promotes Four Senior Professionals to Executive Team

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The Transformative Power of Yes

The Power of Yes

“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” — Steve Jobs While many elements of his management style were unorthodox (some might say questionable), Steve Jobs had this one right. Many business leaders echo his sentiment… Continue Reading The Transformative Power of Yes

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On Independence

4th of July fireworks

“…once again we are seeing disappointing growth for many of the industry’s flagship agencies — and particularly those owned by the larger holding companies. It’s not entirely clear why this should be. Perhaps they are restricted from expanding their offering out of a concern that will cannibalize sister agencies; perhaps their sheer size makes them… Continue Reading On Independence

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Unexpected Ways PR Pros Can Use LinkedIn’s Jobs Feature

LinkedIn jobs

Despite its numerous utilities having nothing to do with finding or filling a professional position, LinkedIn still remains in the minds of many a resource primarily for job seekers. With nearly 2 million active job listings and thousands of major corporations investing in the company’s Talent Solutions services to find and recruit top candidates, it’s… Continue Reading Unexpected Ways PR Pros Can Use LinkedIn’s Jobs Feature

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Why I am Nostalgic for the Old Twitter

First-Tweet

During remarks at a financial conference in New York this week, Twitter CFO Anthony Noto suggested that the popular site plans to tinker with the structure of its users’ feeds. According to Noto, the current organization of Twitter’s timeline in reverse chronological order “isn’t the most relevant experience for a user” and the service is… Continue Reading Why I am Nostalgic for the Old Twitter

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Memorable Images from Our 25 Years

Al Smith Dinner 2013

Often our Four on Friday posts consist of tips, observations or, in some cases, attempts to channel three Englishmen to explain an election cycle. This week, we are going visual, with a few of the most memorable images from our 25 years history, capturing the spectrum of clients and events we have supported since 1989.… Continue Reading Memorable Images from Our 25 Years

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