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The Strategy Room

Author: Mary Cobb

Stand Out with Stronger Content

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In today’s market, there’s a vast amount of content aimed at consumers, with each piece fighting for attention. This has created a world of “content clutter” and caused more difficulty for brands to create a meaningful connection between content and consumer. It’s important that brands have the ability to communicate their message to their target… Continue Reading Stand Out with Stronger Content

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Happy Fourth, King James Big Move, and an Instagram Update

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Happy Tuesday, Lunch Breakers! As the city quiets down and people are headed out of town for the Fourth of July, we’ve rounded up some must-know PR news before you hit the road. In this week’s edition, we’re covering brand reactions to Lebron’s Lakers decision, a festive Fourth of July campaign and Instagram’s new IGTV… Continue Reading Happy Fourth, King James Big Move, and an Instagram Update

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The Strategy of PR Monitoring: Top Ten Tips

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Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to… Continue Reading The Strategy of PR Monitoring: Top Ten Tips

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The Strategy of PR Monitoring: Take Your Pick of Tools

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We’ve covered a ton about how to monitor strategically this month, but we still have a few things to share! We hope you have gained insight into the strategy of monitoring over these last three posts. We’ve learned what monitoring is and how to do it successfully, but the next step is selecting the right… Continue Reading The Strategy of PR Monitoring: Take Your Pick of Tools

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The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords  The most important aspect of… Continue Reading The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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The Strategy of PR Monitoring: Why Monitor?

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As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with… Continue Reading The Strategy of PR Monitoring: Why Monitor?

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The Strategy of PR Monitoring

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Over Stanton’s nearly 30 years of communication practice, we’ve learned a thing or two. From crisis communication strategies to addressing our client’s target audiences, we have found that one of the key practice that is essential to our firm’s capabilities – monitoring. Have you ever heard the phrase “Timing is everything?” Well, in today’s digital… Continue Reading The Strategy of PR Monitoring

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Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares

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QUICK PR READS YOU CAN TACKLE BETWEEN BITES Lunch Breakers, there’s no way to hide it, this week’s Lunch Break is all about Twitter. Are your thumbs ready? Here’s the roundup: A PR faux pas #BrandBowl52, #CallieMeetsProm, and #CrockPotCares. PR Problem Yesterday, a reporter tweeted that she was not BCC’ed, but CC’d on a pitch… Continue Reading Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares

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Happy Holidays!

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On behalf of the Stanton team, we hope you enjoyed a happy and restful holiday season, and are ready for a productive New Year. We are endlessly thankful this season for our clients and friends of the firm who have supported us throughout the past year.  

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Happy Thanksgiving!

Happy Thanksgiving!
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