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The Strategy Room

Author: Megan Berry

Snapchat, Emojis and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried… Continue Reading Snapchat, Emojis and Harnessing the Power of Visuals

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Launching a Game Changer in Industrial Filtration

Innovative filtration technologies developed by W. L. Gore & Associates have long been the products of choice for an array of applications in the industrial and manufacturing industries. The Performance Solutions Division engaged Stanton Communications to develop and launch a campaign for the introduction of the GORE® Low Drag Filter Bag, the most sustainable and… Continue Reading Launching a Game Changer in Industrial Filtration

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Collaborating on Pope’s Historic U.S. Visit

In 2013, Jorge Mario Bergoglio became Pope Francis. His elevation immediately galvanized world attention. TIME Magazine named him Person of the Year and Rolling Stone put him on the cover. The Vatican announced Francis would come to the U.S. in September 2015.  The visit would include a meeting with President Obama and a speech to… Continue Reading Collaborating on Pope’s Historic U.S. Visit

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Become a Microsoft Office Pro: PowerPoint Ninja

Microsoft PowerPoint (PPT) Ninja

In our last post we discussed how to harness the power of the Jedi and the path to becoming a Word Master. Now it is time to get out your throwing stars and learn the ways of the PowerPoint Ninja. Microsoft PowerPoint—officially launched in 1990 with Windows 3.0—has been helping businesses across the world communicate effectively… Continue Reading Become a Microsoft Office Pro: PowerPoint Ninja

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Become a Microsoft Office Pro: Word Master

Microsoft Word Master You Are

This past week we unveiled another exciting addition to the Stanton rebrand—our new letterhead and presentation templates for use in Microsoft Office programs Word and PowerPoint. However, my enthusiasm to share the new templates was soon overshadowed by the troubling question: what if no one knows how to use them? Swashing those fears, I am… Continue Reading Become a Microsoft Office Pro: Word Master

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Bringing New Visitors to the Old Line State

Working closely with the Maryland Office of Tourism, Stanton Communications helps to develop and carry out multi-channel campaigns to spotlight the state’s many special attributes. Each month Stanton Communications focuses proactive outreach on ‘Spotlighting’ Maryland’s unique features, including its Main Streets, Lighthouses, B&Bs, Boat Captains and other cultural and historical treasures. As a result of… Continue Reading Bringing New Visitors to the Old Line State

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DIY guide: How to create amazing visual content

DYI Visual Content

If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right?   What I found even more shocking was that 86% of press releases DID NOT include… Continue Reading DIY guide: How to create amazing visual content

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Why Care About Good Design?

Design_V21

Sometimes, even as a designer, I overlook the importance of good design. It is a factor in almost every facet of life, even if we don’t realize it. Design is hidden in plain sight, guiding your decisions of what to eat, what books to read, car to buy…the list is infinite. That’s why in this… Continue Reading Why Care About Good Design?

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How to Dish Up Successful Infographics

As attention spans shorten and social media platforms expand through Pinterest, Twitter, Vine and Instagram, data consumption is forced to evolve. This development has brought on the infographic golden age. In fact, Social Media Today reports that “the volume of infographics goes up more than 1 percent each day.” Infographics bring interesting fact points and… Continue Reading How to Dish Up Successful Infographics

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