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The Strategy Room

Author: Sonia Abdulbaki

How Different is PR in the Middle East and the U.S.?

ME PR

Many years ago, I was a fresh college graduate with a plan. I would fly halfway across the world to a luxurious wonderland of opportunities called Dubai and away from the dread of looking for jobs with the heaps of fellow graduates. As a child of Lebanese immigrants, I had first-hand experience with the Arab… Continue Reading How Different is PR in the Middle East and the U.S.?

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Twitter on Stephen Hawking, NCAA, Verification And More…

Twitter

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! There is a lot happening this month, and plenty of exciting things to look forward to, like Women’s History Month and the NCAA Men’s Basketball Tournament. In this week’s edition, we cover Twitter activities, including its NCAA participation, #strengthhasnogender campaign, checkmark verification and tributes… Continue Reading Twitter on Stephen Hawking, NCAA, Verification And More…

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Brand Poetry, Bold Buzzfeed, Twitter DMs And More

Lunch Break Final

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! With spring right around the corner, time is moving fast, and so is our industry. In this week’s edition, we look at how companies are keeping up in the fast-paced age of technology. Brands are sprouting sonnets, Buzzfeed is making bold moves and… Continue Reading Brand Poetry, Bold Buzzfeed, Twitter DMs And More

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Valentine’s Day Ads, The Olympics on Twitter, iPhone Marketing and More

Lunch Break February 13

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! With Valentine’s Day coming up, we’re getting in some heart-shaped pancakes and decadent chocolate to celebrate. And the fun doesn’t stop there.  In this week’s lunch break edition, we cover clever and unlikely Valentine’s Day ads, the Olympics and Super Bowl on Twitter, and the iPhone’s new sentimental marketing to win over… Continue Reading Valentine’s Day Ads, The Olympics on Twitter, iPhone Marketing and More

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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Golden Globes, LinkedIn Marketing, A Hopeful Facebook, #TimesUp and more

Lunch Break January 9

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Even with the bomb cyclone winter storm gone, it was a gloomy, foggy morning in Washington, D.C. But we’re seeing the fog lift, and with it, marketing is taking on more honest campaigns in the era of post-truth and consumer distrust. In this… Continue Reading Golden Globes, LinkedIn Marketing, A Hopeful Facebook, #TimesUp and more

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Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More

Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. ’Tis the season for colorful lights and consumer delights. Here at Stanton, we’re preparing to wrap-up the year with recaps and 2018 planning, with only a small stash of Halloween candy left. In this week’s edition, we bring you Snapchat updates, influencer marketing… Continue Reading Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More

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Two Brains Are Better Than One for Automated Marketing 

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Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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Meet Sonia: How Two Industries Converge Under The Business Of People

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In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover… Continue Reading Meet Sonia: How Two Industries Converge Under The Business Of People

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