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The Strategy Room

Author: Sonia Abdulbaki

Two Brains Are Better Than One for Automated Marketing 

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Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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Meet Sonia: How Two Industries Converge Under The Business Of People

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In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover… Continue Reading Meet Sonia: How Two Industries Converge Under The Business Of People

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