Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Blog

RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! To all the new PR professionals out there, navigating a new industry can be tough, especially when you hate the dress code. In epic Shark Week news, Michael Phelps has finally met his match in the form of great white shark. This week we’re talking… Continue Reading RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

Read more

Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this… Continue Reading Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Read more

It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

Read more

Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

7_11 LB

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, communicators! President Trump has met face-to-face with Vladimir Putin for the first time, Spiderman: Homecoming did $117 million in its domestic opening, and 7-Eleven will be celebrating “7/11 Day” with a nationwide deal for free Slurpees. That’s right—things are happening. But you’re a mover, a… Continue Reading Cultivating FOMO, the Upswing of the Insta-Ad and Fashion’s Secret Fabric

Read more

Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

2017-07-05_Data

We are living in the era of “fake news.” Every study and every data point is up for debate. The media isn’t just reporting on data anymore—in many cases it is offering original analysis, ushering in a new era of data journalism. In the last four years, online outlets such as FiveThirtyEight and columns like… Continue Reading Where Did that Number Come From? ‘Data Public Relations’ for an Age of Data Journalism

Read more

Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

Lunch Break: June 27

Quick PR Reads You Can Tackle Between Bites What’s this weird filmy thing in the air? Oh right, that’s D.C. summer, and my archnemesis, Humidity, has returned. In this week’s communication news, our wands are at the ready for Harry Potter’s 20th anniversary, Amazon patented a drone skyscraper, YouTube is bringing VR to your fingertips,… Continue Reading Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

Read more

Meet the Dogs of Stanton Communications

dogs of stanton

Today is National Take Your Dog to Work Day! While our offices aren’t dog approved, Stanton Communications has a few canine employees working behind the scenes keeping us happy. Without further ado, meet the dogs of Stanton Communications. Maisey Stanton Chief Happiness Officer Maisey is a Wheaton Terrier. Wheatons are known for their exuberance when… Continue Reading Meet the Dogs of Stanton Communications

Read more

Intergalactic poultry, JAY-Z’s hungry following, and the überthreat of poisonous dialogue

Lunch Break: June 20

Quick PR Reads You Can Tackle Between Bites Happy lunch break! As the puddles from Monday’s storm dry on the pavement outside of Stanton’s Baltimore and DC offices, we are ready to dish breaking and share-worthy updates from the communication-sphere. In this week’s Lunch Break, we share an out-of-this-world partnership, a hip-hop monarch’s brilliant communicative… Continue Reading Intergalactic poultry, JAY-Z’s hungry following, and the überthreat of poisonous dialogue

Read more

Pitching a story cold? Try changing the subject (line).

Changing the Subject (Line)

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

Read more

Submit a Snaplication, Thank Your Father, and Learn from the FBI

Lunch Break: June 14

Quick PR Reads You Can Tackle Between Bites Good afternoon, lunch breakers. We have made it to the middle of the week! In addition to your round-up of PR news, we wanted to share a few gift ideas if you’re still last minute shopping for Father’s Day. After a poll in the office, our Father’s… Continue Reading Submit a Snaplication, Thank Your Father, and Learn from the FBI

Read more
1 2 3 26


Search our Blog



Recent Posts


Categories


Archive