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Take a Walk on the Client Side 

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When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

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The Eclipse is Hot, Podcasts for All, An Influencer Wake-Up Call

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QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re T-minus six days until liftoff. And by liftoff, we mean the Total Solar Eclipse that will block out the sun across parts of the United States from Oregon to South Carolina next Monday. In today’s lunch break, we’ll explain how the eclipse… Continue Reading The Eclipse is Hot, Podcasts for All, An Influencer Wake-Up Call

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Embrace Your Inner Producer to Maximize Video Interviews

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In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of… Continue Reading Embrace Your Inner Producer to Maximize Video Interviews

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Gaffes by Google, Rebranding for Success, and Shaping Social Media through Company Culture

Lunch Break: Aug. 8

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday! In today’s edition of Lunch Break, we cover Google’s PR issue of the week, the timeliness and success of rebranding, and how company culture shapes social media. Google’s in Hot Water Looks like Google is the next big corporation to take the hot seat. Recently,… Continue Reading Gaffes by Google, Rebranding for Success, and Shaping Social Media through Company Culture

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Building Your Online Platform at Events

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Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what… Continue Reading Building Your Online Platform at Events

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Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

Lunch Break 170801

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re late lunchers today, but grab a sandwich (or if you wish, an early happy hour glass) and let’s dive right in. There’s a lot to cover. In this week’s Lunch Break, Hubspot takes us behind the scenes of its blog redesign, Content Marketing Institute blasts into… Continue Reading Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

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The Summer of Strategy: Tying Tactics to Business Objectives

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Summer is a wonderful time to make yourself crazy. Of course, that is not entirely serious, but the slower months before the sprint to year-end are indeed the best months to work on communication strategy—for the balance of the year and beyond.  And strategy can make people nuts, since it is never an easy process.… Continue Reading The Summer of Strategy: Tying Tactics to Business Objectives

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RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

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QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! To all the new PR professionals out there, navigating a new industry can be tough, especially when you hate the dress code. In epic Shark Week news, Michael Phelps has finally met his match in the form of great white shark. This week we’re talking… Continue Reading RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

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Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this… Continue Reading Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

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It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

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