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You’re Already a Genius: Creativity, Systematized

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We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to… Continue Reading You’re Already a Genius: Creativity, Systematized

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Facebook Wants to Feed You, New Rules at The New York Times, and Social Media Done Right

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If the morning commute has been getting you down, try switching up your routine and listening to a podcast. Worth A Listen highlights the latest news in PR and keeps you up to speed on best practices. This week in Lunch Break, we cover Facebook’s newest gimmick, New York Times new rules, and the power… Continue Reading Facebook Wants to Feed You, New Rules at The New York Times, and Social Media Done Right

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Two Brains Are Better Than One for Automated Marketing 

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Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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Pumpkin Spice is Back, Turf Wars for AR Space, Dump Your Analytics and More

Lunch Break October 10

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Hello, lunch breakers. If terrifying yourself by watching It isn’t your speed, embrace the autumnal spirit with a little pumpkin spice. Personally, I just watched Mother! and have hit my freaky movie quota for the week, so make it a grande. According to Starbuck’s social media boom,… Continue Reading Pumpkin Spice is Back, Turf Wars for AR Space, Dump Your Analytics and More

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Twitter Loosens Up, AI in Design, Instagram Polls and the Latest in Science

Lunch Break October 3rd

QUICK PR READS YOU CAN TACKLE BETWEEN BITES It is a somber Tuesday Lunch Breakers, as flags fly at half-mast and the country tries to process the tragic events that occurred in Las Vegas on Sunday night. With the string of terrible news from Las Vegas, the destruction left in the wake of three hurricanes… Continue Reading Twitter Loosens Up, AI in Design, Instagram Polls and the Latest in Science

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Meet Sonia: How Two Industries Converge Under The Business Of People

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In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover… Continue Reading Meet Sonia: How Two Industries Converge Under The Business Of People

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A must-read cease-and-desist, Why did the fried chicken listen to a cassette tape, and more

Lunch Break September 26

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re a month away from the Season 2 Premiere of Netflix’s Stranger Things. In this week’s Lunch Break, Netflix gets rave reviews for the award-winning sci-fi show’s cease-and-desist letter, Dwayne “The Rock” Johnson is now in the ad business, why KFC loaded GPS… Continue Reading A must-read cease-and-desist, Why did the fried chicken listen to a cassette tape, and more

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Journalist Attitudes Toward Social Media in 2017

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Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

Lunch Break Sept. 19, 2017

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Is it fall yet? The calendar says yes, but D.C.’s trademark late-September humidity says no. In this week’s Lunch Break, Facebook is merging its ad platforms, here are the steps to dodge fake news about your company, we’re breaking your bad work habits before 2018, and here’s… Continue Reading Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

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Irma: A Reminder of the Power of Compassion for Communicators

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I own a home in Florida near Sarasota.  The eye of Hurricane Irma passed right through Sarasota and within a mile or so of my home. I was not there, and most of my neighbors fled to higher ground before Irma came to visit. To my great surprise, a few “intrepid” souls in our community… Continue Reading Irma: A Reminder of the Power of Compassion for Communicators

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