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PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

By Annelies Heuvelmans Annelies is a young professional with a broad interest in public relations, branding, marketing, communication research, and corporate communications. By having both scientific and practical know-how, she applies psychological theories and research to real-life business cases. She develops communication strategies and enables behavioral change by means of consumer research.    Anyone who wants… Continue Reading PR Worldwide: Employee Advocacy as a Strong Link in Your PR Strategy

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Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

Good afternoon, lunch breakers! We blinked and its already mid-October, but we’re not complaining since it’s pumpkin spiced latte season. We hope you’re sipping one as you read through this week’s edition on brands who jump on trending topics, celebrity endorsements, and LaCroix’s crisis communication. You Can’t Sit With Us October 3 has officially become… Continue Reading Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

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Food & Lifestyle Influencers to Follow in D.C. and Baltimore

Food and Lifestyle Influencers to Follow in D.C. and Baltimore

We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created… Continue Reading Food & Lifestyle Influencers to Follow in D.C. and Baltimore

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Best Practices For Working With Social Media Influencers

Best Practices for Working with Influencers

Like any personal or professional relationship, working with social media influencers is a two-way street. Yes, organizations hold the keys to the castle in terms of tangible products and exciting experiences, but influencers are giving you access to their audiences, whose interests align with your brand. So, what does it take to develop a successful… Continue Reading Best Practices For Working With Social Media Influencers

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Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram

Lunch Break: September 26

Happy Wednesday, Lunch Breakers! It’s the first week of fall, and no matter what the temperature is, consider it officially acceptable to order a certain pumpkin spice-flavored beverage and start hoarding your favorite Halloween candy. We’ve rounded up the biggest stories of the week from brands that are constantly making headlines. The Key to Victory At… Continue Reading Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram

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Mutual Assistance Should Include Communications

Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound… Continue Reading Mutual Assistance Should Include Communications

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Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken.

Now that you’ve made it through half of your week, we’ve rounded up top PR news to get you over the hump. This week, Mayochup is up for a vote, brands are bettering the world, Papa John’s is making a change and Twitter has spoken. Subtweets Lead to Product Development Social media chatter sparked Heinz… Continue Reading Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken.

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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big… Continue Reading Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

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