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Choosing the Right Micro-Influencer for Your Brand

Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a… Continue Reading Choosing the Right Micro-Influencer for Your Brand

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Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big… Continue Reading Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

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The Power of Micro-Influencer Marketing

Micro-Influencer Marketing

Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike… Continue Reading The Power of Micro-Influencer Marketing

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Our Liberty Depends on Freedom of the Press

Our Liberty Depends on Freedom of the Press

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of… Continue Reading Our Liberty Depends on Freedom of the Press

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Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

Lunch Break August 28

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned? In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do… Continue Reading Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

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Animal (Crackers) Uncaged

After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in… Continue Reading Animal (Crackers) Uncaged

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PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

The Stanton offices are still hanging on to the last few weeks of summer, but ready for fall since far too many colleagues have brought sugary treats from their travels to the office. Sugar aside, it’s time for lunch. This week’s edition covers PRSA’s need for PR, Amazon’s Brand Integrations, Spring Cleaning for Twitter and… Continue Reading PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we cover SEO basics, retail therapy for children, Facebook’s algorithm, and Spotify ads. Back to Basics Have you mastered search engine optimization? If not, you’re in luck. Moz created a beginner’s guide to SEO and it provides a lot… Continue Reading SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

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Meet Hannah: Life & PR lessons learned from running

Meet Hannah: Life & PR lessons learned from running

I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college,… Continue Reading Meet Hannah: Life & PR lessons learned from running

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