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Mobile Apps for Creating Web Videos

In the past six years, there has been an 800% increase in online video consumption. By 2015, 18-34 year olds will be responsible for 90% of online video views. The data paint a clear picture: online video is and will increasingly be among the most important tools for communications going into the future, particularly for… Continue Reading Mobile Apps for Creating Web Videos

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Insights from Top Editors on What they Want

The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases.… Continue Reading Insights from Top Editors on What they Want

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Tips for a Smooth Rebrand

Here in D.C., the Redskins are in crisis as they consider the recent negative associations of the team name and what to do about it. But a rebrand doesn’t have to be rocky. Do it right, and it can reinvigorate a company’s image and build positive momentum with your target audience. Here are four tips… Continue Reading Tips for a Smooth Rebrand

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Tips for Becoming Your Own Editor and Cutting the Fluff

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” Wise words from the revered writings of Dr. Seuss, and also relevant to journalists, bloggers, Twitterati and public relations professionals alike. As communicators, our job is to tell a story, paint a picture and sell an… Continue Reading Tips for Becoming Your Own Editor and Cutting the Fluff

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Can the Partisan Dam be Broken in Washington?

Given the acrimonious attitude in Washington, D.C. these days it’s unexpected when anything bipartisan makes it past the gestation phase. The political process has devolved to the degree that we anticipate every big issue Congress tackles turning into a knockdown, drag-out partisan fight. The debates over health care and the debt ceiling have been hashed… Continue Reading Can the Partisan Dam be Broken in Washington?

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Steps for 4th Quarter Planning

It’s that time of year when corporate communicators get serious about year ahead planning.  It’s a regular routine and an utmost priority both for firms and in-house communication teams. Yet, while much is written on strategy and planning, for many the process remains daunting and difficult. It doesn’t have to be. With the right focus… Continue Reading Steps for 4th Quarter Planning

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Top Takeaways from the Mid-Atlantic Marketing Summit

This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what… Continue Reading Top Takeaways from the Mid-Atlantic Marketing Summit

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Injecting Sass without Losing Your Class on Social Media

Major brands are learning that fun and business are not mutually exclusive when it comes to social media. Companies are gaining recognition with consumers by actually using social platforms the same way consumers do: with humor and occasional sarcasm. Seeing corporations humanize their Twitter feeds and Facebook pages is a refreshing shift from the norm,… Continue Reading Injecting Sass without Losing Your Class on Social Media

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Inaction in D.C. Opens Door for State-Based Public Affairs

As the Obama Administration muddles through its response to the “plus perfect” storm of crises that have converged, organizations interested in legislative action on key issues can only hang their heads knowing the path forward has gotten more difficult. The lack of legislative action and brinkmanship that defined Washington since the House of Representatives changed… Continue Reading Inaction in D.C. Opens Door for State-Based Public Affairs

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Ways to Grab Attention with Mobile Content

This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More… Continue Reading Ways to Grab Attention with Mobile Content

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