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The Strategy Room


How to Plan a Stellar Campaign Website

word cloud on an iPad (so, web design, website, internet)

Over the past week, my fellow team members and I were tasked with sketching out a plan for a campaign microsite aimed at young people and their parents. We began the process  in a fairly standard way: closely considering the organization’s detailed strategic communications plan to make sure our thinking was aligned with their business… Continue Reading How to Plan a Stellar Campaign Website

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Ways to Get More Bang from Your Content

research icon, computer, music icon, mail icon, rss icon, cloud icon

Content marketing can get daunting quickly—no matter what resources you have, you can never be everywhere all the time. And when it comes to content marketing, the more content you can put out the better, right? The truth is, quality is more important than quantity, and should take priority. But a bigger reach is still… Continue Reading Ways to Get More Bang from Your Content

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Process Matters

Strategic Planning

Stanton Communications has enjoyed wonderful new business success in recent weeks. With each new client engagement, we take time to assess why we were chosen, what factors or attributes made a favorable impact on the decision makers, and what we might learn that would help us do even better the next time. Lately, we find… Continue Reading Process Matters

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When Your Audience is Your Own Organization

People around a office meeting table

Much of what we do in public relations is media relations. Even in this age of direct audience interaction through social media, and despite continually shrinking newsrooms and declining dependence on traditional news sources, many of our clients still want us to develop relationships with journalists and achieve positioning for their brands through earned media… Continue Reading When Your Audience is Your Own Organization

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Who am I to Judge?

Silver Anvils

Borrowing a line from Pope Francis, the answer, at least as far as the Public Relations Society of America is concerned, is that I am someone to judge, but only so far as the annual Silver Anvil award competition.  Whether I actually am qualified is a question for a higher power, but having done this… Continue Reading Who am I to Judge?

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Spring Cleaning Your LinkedIn Presence

social media

We know the fundamentals of public relations such as writing, expression, creativity and integrity are still consistent today, even as the industry has evolved with the advent of new and social media. As referenced in last week’s Four on Friday post, these skills are the foundation for all successful public relations professionals. We also know… Continue Reading Spring Cleaning Your LinkedIn Presence

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40 Years On, the Unchanging Field of Public Relations

40 Years On, the Unchanging Field of Public Relations

This marks my 40th year in the practice of public relations.  Over the course of these four decades, much about the field and the way it is practiced has changed.  Today, we almost cannot pass a day without a new article, email or blog post discussing the radical innovations altering the course of our industry.… Continue Reading 40 Years On, the Unchanging Field of Public Relations

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Issues in Transportation Policy


Earlier this week, Stanton Communications held our second roundtable conversation with Rep. Bill Shuster, Chairman of the House Transportation and Infrastructure Committee. As always, Chairman Shuster was generous with his time and offered attendees valuable insight into some of the issues he is considering as the committee develops legislation and conducts oversight. Among the wide… Continue Reading Issues in Transportation Policy

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Thoughts on Social Media Measurement


When it comes to social media measurement one thing is for sure: brands have ready access to an abundance of data. Every day there seems to be a new tool to slice, dice, plot and visualize a company’s performance across social media platforms.  The real challenges are identifying which data are truly valuable and establishing… Continue Reading Thoughts on Social Media Measurement

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Why the Basics Still Matter


In the beginning of February, Facebook turned 10 years old. There is a lot of chatter about how Facebook has changed communication in our culture over the years. But while the mediums we use to communicate have changed throughout time, there is one thing that has not — human nature. Call me old school, but… Continue Reading Why the Basics Still Matter

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