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Client Focus Goes Global

A group of public relations agency leaders met recently in Geneva to talk about their businesses, share ideas and consider ways to collaborate to better serve clients.  The agency executives are members of ECP Global Communications and IPAN, two international networks of independent firms. Those in attendance were from countries as diverse as Great Britain… Continue Reading Client Focus Goes Global

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Journalists: Look Before You Leap into PR

As the journalism industry suffers cutbacks, closures, layoffs and competition from non-traditional media, many talented reporters are examining career options outside the field.  For some, public relations is a logical place to turn.  I personally made the move more than 10 years ago and found that my skills translated well and my insider’s perspective still… Continue Reading Journalists: Look Before You Leap into PR

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5 Tips for Getting the Most From Your PR Investment

A friend of mine, who serves as Director of Communications for a non-profit organization, recently engaged a public relations firm and asked me for advice on how to manage the relationship.  Putting aside my own ego (why would he come to me for advice on managing a PR firm but not come to me for… Continue Reading 5 Tips for Getting the Most From Your PR Investment

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