Skip to main content

Skip to Main Content - Keyboard Accessible

X

The Strategy Room

Blog

The Good News about Google’s Acquisition of Frommer’s

On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.”  As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years,… Continue Reading The Good News about Google’s Acquisition of Frommer’s

Read more

What Viewers Want

NBC is getting flack for the choices it has made regarding its televised coverage of the London Olympics. At the heart of this issue is not just one network’s choices, but a growing tension as new media changes audience expectations. The points of argument, and how they have played out, reveal a lot about what… Continue Reading What Viewers Want

Read more

SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

This morning, the country waited with baited breath for the SCOTUS decision—especially certain beat reporters. Within minutes of the announcement, CNN and Fox had posted the news online, tweeted it, and announced it live on television: Obamacare is shut down! Except, it wasn’t. A few minutes later, the SCOTUSblog announced that the health care bill… Continue Reading SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

Read more

5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

QR codes, those black and white squares that seem to be appearing everywhere these days, are without a doubt among the most talked-about tools in communications. But the audiences marketers and PR professionals are trying to reach are not always as in love with them as we are. In a Dec. 2011 article, “Why QR… Continue Reading 5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

Read more

Special or Not Special – Is that the Real Message?

So, class of 2012, are you special or not?  To hear David McCullough Jr.’s commencement speech at Wellesley High School last weekend, today’s graduates are not special at all, except maybe to their own circle of family and friends. While this harsh dose of reality is no doubt true, the message has created a firestorm.… Continue Reading Special or Not Special – Is that the Real Message?

Read more

Want More Facebook Likes? Be Careful What You Wish For

The prevalence of social media in today’s marketplace is undeniable.  Nearly all the media we consume and every product we use on a daily basis has at least some social media component tied to it. Whether through QR codes on products, or share links on news stories, the grip of social media is inescapable; and… Continue Reading Want More Facebook Likes? Be Careful What You Wish For

Read more

Four Ways You Are (Probably) Not Using LinkedIn for PR

The following is excerpted with permission from PRNews.  In case you’ve forgotten, LinkedIn is rife with opportunities to increase brand awareness. Not only can PR professionals build a community of customers and clients, they can connect with journalists and media on the site. Perhaps its targeted engagement capabilities are taken for granted. It’s time, now,… Continue Reading Four Ways You Are (Probably) Not Using LinkedIn for PR

Read more

Preparing Spokespersons for the Next Mike Wallace

The world of journalism recently suffered a great loss with the passing of veteran 60-Minutes broadcaster Mike Wallace. Known for his gruff demeanor and tough interview style, his name could strike fear into the heart of anyone who had ever served in the role of company spokesperson. Thanks to his reputation as a relentless interviewer,… Continue Reading Preparing Spokespersons for the Next Mike Wallace

Read more

More Money Can Cause More Problems for Political Donors

Originally published in the April 2012 issue of PRWeek. We heard a lot about the historical significance of the 2008 presidential election, but this year’s campaign is equally so. For the first time in more than a century, corporations and unions are able to donate as much money as they like to help a candidate… Continue Reading More Money Can Cause More Problems for Political Donors

Read more

When it Comes to Health Reform, Passions Run Deep

As the Supreme Court gathers to hear the first of three days of arguments on the Patient Protection and Affordable Care Act (also known as: PPACA; ACA; Obamacare; and, a variety of other pejorative names), journalists, health policy experts, elected officials, and motivated activists are eagerly gathering outside the Court. Some are interested in the… Continue Reading When it Comes to Health Reform, Passions Run Deep

Read more
1 23 24 25 26 27 29