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Steps for 4th Quarter Planning

It’s that time of year when corporate communicators get serious about year ahead planning.  It’s a regular routine and an utmost priority both for firms and in-house communication teams. Yet, while much is written on strategy and planning, for many the process remains daunting and difficult. It doesn’t have to be. With the right focus… Continue Reading Steps for 4th Quarter Planning

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Top Takeaways from the Mid-Atlantic Marketing Summit

This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what… Continue Reading Top Takeaways from the Mid-Atlantic Marketing Summit

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Injecting Sass without Losing Your Class on Social Media

Major brands are learning that fun and business are not mutually exclusive when it comes to social media. Companies are gaining recognition with consumers by actually using social platforms the same way consumers do: with humor and occasional sarcasm. Seeing corporations humanize their Twitter feeds and Facebook pages is a refreshing shift from the norm,… Continue Reading Injecting Sass without Losing Your Class on Social Media

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Inaction in D.C. Opens Door for State-Based Public Affairs

As the Obama Administration muddles through its response to the “plus perfect” storm of crises that have converged, organizations interested in legislative action on key issues can only hang their heads knowing the path forward has gotten more difficult. The lack of legislative action and brinkmanship that defined Washington since the House of Representatives changed… Continue Reading Inaction in D.C. Opens Door for State-Based Public Affairs

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Ways to Grab Attention with Mobile Content

This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More… Continue Reading Ways to Grab Attention with Mobile Content

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Three Lessons for Back to School Campaigns

When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for… Continue Reading Three Lessons for Back to School Campaigns

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Reasons LinkedIn’s New Membership Rules Aren’t Ruining Childhood

Big changes are coming to LinkedIn when everyone returns to the office after Labor Day.  Starting September 12, the social network will expand to allow members as young as 14 to join in the United States, and as young as 13 in some countries in Europe. While some are balking at the change and cautioning… Continue Reading Reasons LinkedIn’s New Membership Rules Aren’t Ruining Childhood

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Reasons We Love Pitching in August

For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and… Continue Reading Reasons We Love Pitching in August

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What Bryan Goldberg Can Do Now to Fix Bustle

We are introducing a new feature on The Strategy Room called Four on Friday. Each Friday during the 4:00 hour, we will share four tips on a subject of interest from the week, four thoughts on the week ahead or four points on anything else that comes to mind. This week, we tackle Bustle. On… Continue Reading What Bryan Goldberg Can Do Now to Fix Bustle

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It’s About the Clients, Stupid

With the announcement of the Publicis-Omnicom merger, the first thought that comes to mind is “What about the clients?” That does not seem to be the first thought in the minds of either CEO.  Maurice Levy of Publicis stated blandly that “…size will matter.” Omnicom chief executive John Wren said the merger would enable the… Continue Reading It’s About the Clients, Stupid

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