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Turn an Internship into a Full-Time Job

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Every year, college students and recent graduates pour out of classrooms and into offices for resume-building internships. During these dress rehearsals in the working world, they learn professional skills, business etiquette, and industry best practices. The savvy ones successfully convert their internships into full-time jobs. A 2013 survey by the Graduate Management Admission Council  revealed… Continue Reading Turn an Internship into a Full-Time Job

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Why Newspapers Still Matter

Newspaper

Get an updated take on this topic from President Lori Russo here.  In our industry, we hear a great deal these days about “content.” We are told constantly that we all must “generate content.” But in an age where being published is something anyone can achieve, and information is available from countless sources, content is becoming… Continue Reading Why Newspapers Still Matter

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Putting Custom Twitter Timelines to Work for Your Brand

Twiiter

This week, Twitter unveiled a custom timeline feature that gives users the ability to build public feeds populated with content tailored to specific criteria, including users, keywords and hashtags. This new function opens some interesting doors for regular, everyday Twitter users as well as for online brand managers. While we still have a lot of… Continue Reading Putting Custom Twitter Timelines to Work for Your Brand

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How to Dish Up Successful Infographics

As attention spans shorten and social media platforms expand through Pinterest, Twitter, Vine and Instagram, data consumption is forced to evolve. This development has brought on the infographic golden age. In fact, Social Media Today reports that “the volume of infographics goes up more than 1 percent each day.” Infographics bring interesting fact points and… Continue Reading How to Dish Up Successful Infographics

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Things to Know about Google Hummingbird

Google released a new search algorithm this month. Meet Hummingbird, your new, more sophisticated search engine. Google is continually evolving its search engine and every update it releases creates a frenzy among content marketers. It’s easy to feel that just as you master one algorithm, a new set of rules is put in place, threatening… Continue Reading Things to Know about Google Hummingbird

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Mobile Apps for Creating Web Videos

In the past six years, there has been an 800% increase in online video consumption. By 2015, 18-34 year olds will be responsible for 90% of online video views. The data paint a clear picture: online video is and will increasingly be among the most important tools for communications going into the future, particularly for… Continue Reading Mobile Apps for Creating Web Videos

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Insights from Top Editors on What they Want

The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases.… Continue Reading Insights from Top Editors on What they Want

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Tips for a Smooth Rebrand

Here in D.C., the Redskins are in crisis as they consider the recent negative associations of the team name and what to do about it. But a rebrand doesn’t have to be rocky. Do it right, and it can reinvigorate a company’s image and build positive momentum with your target audience. Here are four tips… Continue Reading Tips for a Smooth Rebrand

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Tips for Becoming Your Own Editor and Cutting the Fluff

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” Wise words from the revered writings of Dr. Seuss, and also relevant to journalists, bloggers, Twitterati and public relations professionals alike. As communicators, our job is to tell a story, paint a picture and sell an… Continue Reading Tips for Becoming Your Own Editor and Cutting the Fluff

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Can the Partisan Dam be Broken in Washington?

Given the acrimonious attitude in Washington, D.C. these days it’s unexpected when anything bipartisan makes it past the gestation phase. The political process has devolved to the degree that we anticipate every big issue Congress tackles turning into a knockdown, drag-out partisan fight. The debates over health care and the debt ceiling have been hashed… Continue Reading Can the Partisan Dam be Broken in Washington?

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