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What the Brexit Vote Means for the U.S. Presidential Election

What the Brexit Vote Means for the U.S. Election

As I watched the results of Britain’s EU referendum in Washington last night, it was clear by 10:30 that the Leave vote would prevail, a shocking development given the forceful campaigning for Remain by people we traditionally think of as powerful, credible, and more or less trustworthy. These are people like prime ministers, long-serving members… Continue Reading What the Brexit Vote Means for the U.S. Presidential Election

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Responding to a Public Tragedy

Responding to a Public Tragedy: Orlando Shootings

The horrific attack that took place in Orlando on Sunday has elicited responses from around the globe expressing support and solidarity with all those affected. As public relations professionals, we understand that reactions showing support in the wake of tragedy are not an opportunity for self promotion. An example of how unseemly that can appear… Continue Reading Responding to a Public Tragedy

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Healthcare’s Digital Future is Here, But How Will it Connect?

The Future of Digital Healthcare is Here

This past week, I attended the Digital Healthcare Summer Summit and 2016 BIO International Convention on behalf of the American Registry for Internet Numbers (ARIN). You might be wondering what one of the regional Internet number registries and healthcare have in common. The answer is quite a bit. Igniting the Tipping Point The theme of… Continue Reading Healthcare’s Digital Future is Here, But How Will it Connect?

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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When Hollywood Attacks a Corporate Brand

When Hollywood Attacks Corporate Brands

Later this summer, the Weinstein Company will release “The Founder,” a feature film about Ray Kroc, a businessman credited with buying McDonald’s in the 1950s and transforming it into one of the nation’s largest fast-food franchises. Early reviews and promotional trailers suggest it won’t be a flattering portrayal of Kroc, who is played by Michael… Continue Reading When Hollywood Attacks a Corporate Brand

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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Words matter. Choose them carefully.

Words Matter GOP Debate

This statement should be hung from the wall of every PR and public affairs professional as a simple reminder that the words you use to describe, define or deride something are long lasting and can have unintended consequences. Sounds like commonsense, right? Tell that to Ted Cruz. Cruz’s use of the term “NY values” on… Continue Reading Words matter. Choose them carefully.

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The Recipe for a Comprehensive Media Plan

Recipe for a Media Plan

As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to… Continue Reading The Recipe for a Comprehensive Media Plan

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Two Reasons Trump and Sanders Are Masters of Political Communication

Masters of Political Communication

The presidential primary campaign is one of the most thrilling and interesting seasons, particularly for public affairs communicators. But this year has been an exception. It’s not just thrilling, but utterly mind blowing. Who could have predicted that a billionaire businessman with a populist slant and affinity for inflammatory rhetoric would become the Republican front-runner?… Continue Reading Two Reasons Trump and Sanders Are Masters of Political Communication

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