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Stanton CEO Featured in Crisis Management Guidebook  

Peter Stanton on Crisis

Every second counts when you’re under the pressure of a crisis. Crisis management expert and CEO of Stanton Communications, Peter Stanton, shares the necessary elements to prepare for crisis situations in the new PR News crisis management guidebook, The Book of Crisis Management Strategies & Tactics. PR News, a respected source for growing a PR… Continue Reading Stanton CEO Featured in Crisis Management Guidebook  

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An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

Lunch Break: April 17

Quick PR Reads You Can Tackle Between Bites It’s already been an eventful week following the 121st Boston Marathon and the 139th White House Easter Egg Roll. If you didn’t make it to the Presidential lawn yourself, we have a rundown on a different kind of sweet features for you to hunt—online, that is. We’re… Continue Reading An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

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What I Learned from 40 Days of Social Silence

40 Days of Social Silence

Every day I spend time humanizing the social media profiles of our clients, writing and engaging in a carefully crafted brand voice. I take care to create a frequency of updates that grows their presence without simply recycling every relevant piece of content. I focus on platforms where their ideal audience is most engaged. But… Continue Reading What I Learned from 40 Days of Social Silence

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Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

Lunch Break: April 11

Quick PR Reads You Can Tackle Between Bites It seems spring is finally, thankfully, here. By our D.C. office, the cherry blossoms have already come and gone, faster than you can say, “Let’s take a stroll around the Tidal Basin this weekend.” But of course, spring is more than budding blooms, and just like the… Continue Reading Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

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Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Meet Adam Yosim

“Make something yourself.” Little did I know, those three words from my mother during a visit home from college would spark one of my greatest passions: Cooking. It also didn’t hurt that my mom happened to be watching a meatball throwdown on Food Network. “That looks delicious,” I thought, as I watched the Long Island… Continue Reading Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

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J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

Lunch Break April 4

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! The Lunch Break editorial staff is still pouring over the finale of Big Little Lies on HBO and celebrating the Stanton hub city baseball teams going three for four on opening day (C’mon Yankees). In today’s edition, consumer privacy data law changes could be bad… Continue Reading J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

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The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

Lunch Break March 28

Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! It’s finally spring on the East Coast. The cherry blossoms along the Tidal Basin in Washington, D.C., felt confident enough in the forecast to come out of hiding, hitting peak bloom this past weekend. Here’s our forecast for today’s read—The Guardian gets a detailed… Continue Reading The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

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What the New LinkedIn Profile Filters Say about Its Future

3 Hints at LinkedIn's Future

Last week, LinkedIn introduced new features to edit and modify profile pictures. Some of these were pretty standard, like the ability to clip a photo, and additional ways to give users more control over how their image presents from the profile page. But the feature getting the most buzz is the introduction of photo filters—a… Continue Reading What the New LinkedIn Profile Filters Say about Its Future

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Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

Lunch Break March 21

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! Stanton Communications just relaunched our monthly newsletter, INK, rounding up the best of The Strategy Room and Stanton news every month. You can subscribe here. What’s on deck for lunch today? Two Congressmen may have revived Facebook Live as an outreach tool, a… Continue Reading Walking & Talking Your Brand, Two Congressmen Facebook Live a Road Trip, and More

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The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and… Continue Reading The Life Span of a Tweet

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