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Four Ways Technology is Changing the Olympic Experience

Olympics ipad

The 2014 winter Olympics in Sochi are just weeks away. While it wasn’t long ago that Gabrielle Douglas landed her back flips and Michael Phelps swam his way to four gold medals during the 2012 London Olympics, the athletes and venues have evolved exponentially. Even more, the technology used to train, record and share their… Continue Reading Four Ways Technology is Changing the Olympic Experience

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Four on Friday: Areas to Watch in Energy Policy

power line

The new American energy revolution is driving our economy in ways that were unimaginable five years ago. The abundance of domestic shale energy has the potential to transform the United States into a net exporter of energy in a few short years while lowering the cost of domestic manufacturing substantially—perhaps enough to start an inflow… Continue Reading Four on Friday: Areas to Watch in Energy Policy

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Technologies to Watch at This Year’s CES

Driverless-Car

Next week more than 150,000 consumer electronics industry representatives, assorted media and gadget gurus from across the world will descend on Las Vegas for the 2014 Consumer Electronics Show.  CES is a trade show like none other. It’s a place where the year’s tech trends are born and technologies become part of our popular lexicon.… Continue Reading Technologies to Watch at This Year’s CES

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The Best Branded Viral Videos of 2013

Branded Viral Videos

In 2013, online video continued to play an increasingly key role in brand communications. A report from the Pew Research Center found that 78% of internet users 18 and older watched or downloaded videos in 2013. The figure jumps to 95% for those aged 18 to 29. Faced with such increased growth in online video… Continue Reading The Best Branded Viral Videos of 2013

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What 2014 Means for Public Policy

United State Capitol

With 2013 nearly in the record books, pundits, politicians and public policy professionals are looking ahead to decode the challenges and opportunities that 2014 will present.  This week, Stanton Communications dusts off its crystal ball to look at four issues that could shape the political landscape in the coming year: A return to regular order… Continue Reading What 2014 Means for Public Policy

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Brands and Snapchat Stories: The Next Big Thing?

Snapchat, the ephemeral photo messaging application beloved by Millenials, has intrigued – and often mystified – brand marketers since its initial release.  While the ability to push content directly to users is a marketer’s dream, the short duration of messages has left many unsure of how to utilize the application. All of this changed with… Continue Reading Brands and Snapchat Stories: The Next Big Thing?

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Turn an Internship into a Full-Time Job

You're hired

Every year, college students and recent graduates pour out of classrooms and into offices for resume-building internships. During these dress rehearsals in the working world, they learn professional skills, business etiquette, and industry best practices. The savvy ones successfully convert their internships into full-time jobs. A 2013 survey by the Graduate Management Admission Council  revealed… Continue Reading Turn an Internship into a Full-Time Job

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Why Newspapers Still Matter

Newspaper

Get an updated take on this topic from President Lori Russo here.  In our industry, we hear a great deal these days about “content.” We are told constantly that we all must “generate content.” But in an age where being published is something anyone can achieve, and information is available from countless sources, content is becoming… Continue Reading Why Newspapers Still Matter

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Putting Custom Twitter Timelines to Work for Your Brand

Twiiter

This week, Twitter unveiled a custom timeline feature that gives users the ability to build public feeds populated with content tailored to specific criteria, including users, keywords and hashtags. This new function opens some interesting doors for regular, everyday Twitter users as well as for online brand managers. While we still have a lot of… Continue Reading Putting Custom Twitter Timelines to Work for Your Brand

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How to Dish Up Successful Infographics

As attention spans shorten and social media platforms expand through Pinterest, Twitter, Vine and Instagram, data consumption is forced to evolve. This development has brought on the infographic golden age. In fact, Social Media Today reports that “the volume of infographics goes up more than 1 percent each day.” Infographics bring interesting fact points and… Continue Reading How to Dish Up Successful Infographics

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