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SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

This morning, the country waited with baited breath for the SCOTUS decision—especially certain beat reporters. Within minutes of the announcement, CNN and Fox had posted the news online, tweeted it, and announced it live on television: Obamacare is shut down! Except, it wasn’t. A few minutes later, the SCOTUSblog announced that the health care bill… Continue Reading SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong

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5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

QR codes, those black and white squares that seem to be appearing everywhere these days, are without a doubt among the most talked-about tools in communications. But the audiences marketers and PR professionals are trying to reach are not always as in love with them as we are. In a Dec. 2011 article, “Why QR… Continue Reading 5 Ways to Use QR Codes that Get Your Audience to Use Them, Too

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Special or Not Special – Is that the Real Message?

So, class of 2012, are you special or not?  To hear David McCullough Jr.’s commencement speech at Wellesley High School last weekend, today’s graduates are not special at all, except maybe to their own circle of family and friends. While this harsh dose of reality is no doubt true, the message has created a firestorm.… Continue Reading Special or Not Special – Is that the Real Message?

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Want More Facebook Likes? Be Careful What You Wish For

The prevalence of social media in today’s marketplace is undeniable.  Nearly all the media we consume and every product we use on a daily basis has at least some social media component tied to it. Whether through QR codes on products, or share links on news stories, the grip of social media is inescapable; and… Continue Reading Want More Facebook Likes? Be Careful What You Wish For

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Four Ways You Are (Probably) Not Using LinkedIn for PR

The following is excerpted with permission from PRNews.  In case you’ve forgotten, LinkedIn is rife with opportunities to increase brand awareness. Not only can PR professionals build a community of customers and clients, they can connect with journalists and media on the site. Perhaps its targeted engagement capabilities are taken for granted. It’s time, now,… Continue Reading Four Ways You Are (Probably) Not Using LinkedIn for PR

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Preparing Spokespersons for the Next Mike Wallace

The world of journalism recently suffered a great loss with the passing of veteran 60-Minutes broadcaster Mike Wallace. Known for his gruff demeanor and tough interview style, his name could strike fear into the heart of anyone who had ever served in the role of company spokesperson. Thanks to his reputation as a relentless interviewer,… Continue Reading Preparing Spokespersons for the Next Mike Wallace

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More Money Can Cause More Problems for Political Donors

Originally published in the April 2012 issue of PRWeek. We heard a lot about the historical significance of the 2008 presidential election, but this year’s campaign is equally so. For the first time in more than a century, corporations and unions are able to donate as much money as they like to help a candidate… Continue Reading More Money Can Cause More Problems for Political Donors

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When it Comes to Health Reform, Passions Run Deep

As the Supreme Court gathers to hear the first of three days of arguments on the Patient Protection and Affordable Care Act (also known as: PPACA; ACA; Obamacare; and, a variety of other pejorative names), journalists, health policy experts, elected officials, and motivated activists are eagerly gathering outside the Court. Some are interested in the… Continue Reading When it Comes to Health Reform, Passions Run Deep

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Political Pressure? Pink Powerhouse in Hiding

Susan G. Komen for the Cure Foundation, the breast cancer research fundraising giant that proudly places its pink label on everything from yogurt lids to blenders, is in hiding today. News outlets and social media sites are buzzing about the breast cancer awareness group’s decision, announced yesterday, to stop providing funds to Planned Parenthood centers… Continue Reading Political Pressure? Pink Powerhouse in Hiding

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Learning the Hard Way That There is No Such Thing as “Off the Record”

“Brooklyn hippster [sic] Lana Del Rey had one of the worst outings in SNL history last night — booked on the strength of her TWO SONG web EP, the least-experienced musical guest in the show’s history…” Nick Denton, head of the popular gossip website Gawker, received an email on January 15 containing the above critique… Continue Reading Learning the Hard Way That There is No Such Thing as “Off the Record”

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