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Ways to Grab Attention with Mobile Content

This week’s Four on Friday examines how to grab attention with mobile content that packs a serious punch. Why is this important? Because attention spans have dropped. Down to 8 seconds in 2012 from 12 in 2000. Traditional media are closing their doors while new online and mobile platforms are launching with greater frequency. More… Continue Reading Ways to Grab Attention with Mobile Content

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Three Lessons for Back to School Campaigns

When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for… Continue Reading Three Lessons for Back to School Campaigns

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Reasons LinkedIn’s New Membership Rules Aren’t Ruining Childhood

Big changes are coming to LinkedIn when everyone returns to the office after Labor Day.  Starting September 12, the social network will expand to allow members as young as 14 to join in the United States, and as young as 13 in some countries in Europe. While some are balking at the change and cautioning… Continue Reading Reasons LinkedIn’s New Membership Rules Aren’t Ruining Childhood

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Reasons We Love Pitching in August

For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and… Continue Reading Reasons We Love Pitching in August

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What Bryan Goldberg Can Do Now to Fix Bustle

We are introducing a new feature on The Strategy Room called Four on Friday. Each Friday during the 4:00 hour, we will share four tips on a subject of interest from the week, four thoughts on the week ahead or four points on anything else that comes to mind. This week, we tackle Bustle. On… Continue Reading What Bryan Goldberg Can Do Now to Fix Bustle

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It’s About the Clients, Stupid

With the announcement of the Publicis-Omnicom merger, the first thought that comes to mind is “What about the clients?” That does not seem to be the first thought in the minds of either CEO.  Maurice Levy of Publicis stated blandly that “…size will matter.” Omnicom chief executive John Wren said the merger would enable the… Continue Reading It’s About the Clients, Stupid

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Going the Distance with Social Media

I have always been impressed by marathon runners. To be successful they prepare for months on end and consider everything from their diet to their attire. The dedication and discipline to focus on a goal beyond the immediate horizon are traits that many people do not possess. The satisfaction of the short sprint is enough.… Continue Reading Going the Distance with Social Media

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The Old Rules on Crisis Don’t Apply

The Obama Administration found itself this week the subject of criticism unparalleled since it first came into office.  If a perfect storm is the confluence of three events, this was the combination of four controversies unfolding concurrently and all in different directions.  Perhaps we can call it a plus-perfect storm. While the White House talking… Continue Reading The Old Rules on Crisis Don’t Apply

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The Choppy Seas of Reputation Management

Reputation Management

Quick – Name a company long considered a pioneer and one of the world’s most innovative organizations in its industry. Hint – it’s not a technology service provider, social media giant or electronic device manufacturer. In fact, the company in question is Carnival Cruise Lines. Yes, the same Carnival Cruise Lines plagued with operational failures,… Continue Reading The Choppy Seas of Reputation Management

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Cloudy With a Chance of Crisis

While much of the country deals with the vestiges of winter’s wrath, emergency and government personnel are doing their best.  Teams are on the job to minimize damage from what could be the worst storm to hit the East all season. From dispatching trucks and proactively salting roads to offering citizens tips on assembling the… Continue Reading Cloudy With a Chance of Crisis

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