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Ways Congress is Like my Son’s Cub Scout Troop

american-flag

As I prepare to leave work at little early today (shhhh…don’t tell the boss) to help set up the Pinewood Derby Track at my son’s Cub Scout troop, I thought I’d share a few thoughts about how Congress is pretty much exactly like my son’s Cub Scout Troop. There is a leader, but nobody really… Continue Reading Ways Congress is Like my Son’s Cub Scout Troop

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The Winning Brands of Super Bowl XLVIII

twitter

Let’s talk about last night from a numbers perspective. Not from the standpoint of the final score, but from the impact of the game. From that perspective, the game gets much more interesting: There were 24.9 million tweets around the Super Bowl during the broadcast. The Super Bowl broadcast recorded a 47.6 household rating and… Continue Reading The Winning Brands of Super Bowl XLVIII

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Predictions for Super Bowl Sunday

Super Bowl 2014

The big day is finally upon us. Everything comes down to Sunday, and all the players involved know it. All the sweat, the late nights, and the weeks of hard work will be played out in one momentous night…of brand marketing. Obviously, we are not talking about the game being played at MetLife stadium. We’re… Continue Reading Predictions for Super Bowl Sunday

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Small Content Tweaks That Reap Big Rewards

yes button with a mouse clicking it

Writing online content to drive people to take a specific action is a precarious and unpredictable business. Something as simple as the color of a button can dramatically influence the success of a post, an ad, a page or a campaign. One way to help determine what content resonates (and what doesn’t) with key audiences… Continue Reading Small Content Tweaks That Reap Big Rewards

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Four Ways Technology is Changing the Olympic Experience

Olympics ipad

The 2014 winter Olympics in Sochi are just weeks away. While it wasn’t long ago that Gabrielle Douglas landed her back flips and Michael Phelps swam his way to four gold medals during the 2012 London Olympics, the athletes and venues have evolved exponentially. Even more, the technology used to train, record and share their… Continue Reading Four Ways Technology is Changing the Olympic Experience

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Four on Friday: Areas to Watch in Energy Policy

power line

The new American energy revolution is driving our economy in ways that were unimaginable five years ago. The abundance of domestic shale energy has the potential to transform the United States into a net exporter of energy in a few short years while lowering the cost of domestic manufacturing substantially—perhaps enough to start an inflow… Continue Reading Four on Friday: Areas to Watch in Energy Policy

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Technologies to Watch at This Year’s CES

Driverless-Car

Next week more than 150,000 consumer electronics industry representatives, assorted media and gadget gurus from across the world will descend on Las Vegas for the 2014 Consumer Electronics Show.  CES is a trade show like none other. It’s a place where the year’s tech trends are born and technologies become part of our popular lexicon.… Continue Reading Technologies to Watch at This Year’s CES

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The Best Branded Viral Videos of 2013

Branded Viral Videos

In 2013, online video continued to play an increasingly key role in brand communications. A report from the Pew Research Center found that 78% of internet users 18 and older watched or downloaded videos in 2013. The figure jumps to 95% for those aged 18 to 29. Faced with such increased growth in online video… Continue Reading The Best Branded Viral Videos of 2013

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What 2014 Means for Public Policy

United State Capitol

With 2013 nearly in the record books, pundits, politicians and public policy professionals are looking ahead to decode the challenges and opportunities that 2014 will present.  This week, Stanton Communications dusts off its crystal ball to look at four issues that could shape the political landscape in the coming year: A return to regular order… Continue Reading What 2014 Means for Public Policy

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Brands and Snapchat Stories: The Next Big Thing?

Snapchat, the ephemeral photo messaging application beloved by Millenials, has intrigued – and often mystified – brand marketers since its initial release.  While the ability to push content directly to users is a marketer’s dream, the short duration of messages has left many unsure of how to utilize the application. All of this changed with… Continue Reading Brands and Snapchat Stories: The Next Big Thing?

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