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Creative

You’re Already a Genius: Creativity, Systematized

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We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to… Continue Reading You’re Already a Genius: Creativity, Systematized

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Embrace Your Inner Producer to Maximize Video Interviews

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In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of… Continue Reading Embrace Your Inner Producer to Maximize Video Interviews

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Snapchat, Emojis and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried… Continue Reading Snapchat, Emojis and Harnessing the Power of Visuals

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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How to Make Your Website More Accessible

Accessible website design

The best designers and developers are concerned not only with a website’s layout and functionality, but also its accessibility. If a website is not accessible, people with a physical disability, such as impaired vision or hearing, can have difficulty navigating the site. Making a website accessible is not only the right thing to do, but also makes good business sense.… Continue Reading How to Make Your Website More Accessible

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7 PR Colleague Inspired Halloween Costumes

PR-Colleague-Inspired-Halloween-Costumes

Choosing a creative Halloween costume is not only difficult, but stressful. More often than not, we over think what other people may find funny. Halloween is a time to be creative, to poke fun at the social faux pas around us, and to enjoy dressing up as something or someone else for the night. This… Continue Reading 7 PR Colleague Inspired Halloween Costumes

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A Picture Perfect Business Practice

A Picture Perfect Business Practice

Choosing imagery is a business decision. The right picture is the difference between communication success and failure. Every time you choose an image to accompany published content, it’s a business consideration. In terms of the Web, whether for social media, a web page, or as part of an article, the images you choose certainly matter.… Continue Reading A Picture Perfect Business Practice

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Become a Microsoft Office Pro: PowerPoint Ninja

Microsoft PowerPoint (PPT) Ninja

In our last post we discussed how to harness the power of the Jedi and the path to becoming a Word Master. Now it is time to get out your throwing stars and learn the ways of the PowerPoint Ninja. Microsoft PowerPoint—officially launched in 1990 with Windows 3.0—has been helping businesses across the world communicate effectively… Continue Reading Become a Microsoft Office Pro: PowerPoint Ninja

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Become a Microsoft Office Pro: Word Master

Microsoft Word Master You Are

This past week we unveiled another exciting addition to the Stanton rebrand—our new letterhead and presentation templates for use in Microsoft Office programs Word and PowerPoint. However, my enthusiasm to share the new templates was soon overshadowed by the troubling question: what if no one knows how to use them? Swashing those fears, I am… Continue Reading Become a Microsoft Office Pro: Word Master

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SEO: 4 Tips to Improve Your Website

Search Engine Optimization (SEO) infographic

Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about… Continue Reading SEO: 4 Tips to Improve Your Website

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