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The Strategy Room

Creative

3 Reasons Why Design and PR Belong Together

PR and Design: Better Together

It’s a common occurrence across the public relations industry: Professionals spend hours crafting the perfect press release, the flawless tweet, but when it comes to telling the visual story, the narrative falls flat. That’s not to say public relations professionals and marketers don’t understand the allure of visual content. According to Social Media Examiner, 80 percent… Continue Reading 3 Reasons Why Design and PR Belong Together

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The Delight-First Approach to Audience Engagement

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When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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4 Reasons to Love GIFs

Reasons to Love Animated GIFs

Animated GIFs got their start back in 1987, but they have come a long way since the dancing banana. Akin to its illustrative cousins—static graphics and video—the GIF allows you to harness the power of visuals. However, the GIF adds a bit of magic with its simplicity and flexibility across platforms. In fact, 33.6 percent… Continue Reading 4 Reasons to Love GIFs

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You’re Already a Genius: Creativity, Systematized

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We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to… Continue Reading You’re Already a Genius: Creativity, Systematized

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Embrace Your Inner Producer to Maximize Video Interviews

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In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of… Continue Reading Embrace Your Inner Producer to Maximize Video Interviews

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Snapchat, Emojis and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried… Continue Reading Snapchat, Emojis and Harnessing the Power of Visuals

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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How to Make Your Website More Accessible

Accessible website design

The best designers and developers are concerned not only with a website’s layout and functionality, but also its accessibility. If a website is not accessible, people with a physical disability, such as impaired vision or hearing, can have difficulty navigating the site. Making a website accessible is not only the right thing to do, but also makes good business sense.… Continue Reading How to Make Your Website More Accessible

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7 PR Colleague Inspired Halloween Costumes

PR-Colleague-Inspired-Halloween-Costumes

Choosing a creative Halloween costume is not only difficult, but stressful. More often than not, we over think what other people may find funny. Halloween is a time to be creative, to poke fun at the social faux pas around us, and to enjoy dressing up as something or someone else for the night. This… Continue Reading 7 PR Colleague Inspired Halloween Costumes

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A Picture Perfect Business Practice

A Picture Perfect Business Practice

Choosing imagery is a business decision. The right picture is the difference between communication success and failure. Every time you choose an image to accompany published content, it’s a business consideration. In terms of the Web, whether for social media, a web page, or as part of an article, the images you choose certainly matter.… Continue Reading A Picture Perfect Business Practice

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