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The Strategy Room

Crisis Communication

Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind. Speaking of GoT, in this… Continue Reading Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

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Create an Oreo, Mobile on the Rise (Still), Delta’s Rough Landing

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Quick PR Reads You Can Tackle Between Bites Here in the District, we were up late last night biting our fingernails as our beloved Washington Capitals took on the Penguins for game six in the NHL Stanley Cup playoffs. It was worth the late night to witness the team’s 5-2 victory to tie the series… Continue Reading Create an Oreo, Mobile on the Rise (Still), Delta’s Rough Landing

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Influencer Power, Writing the Hard Speeches, and PR for PR

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Quick PR Reads You Can Tackle Between Bites Happy first Tuesday in May! Last night was the highly anticipated Met Gala, a.k.a. “The First Monday in May,” where celebrities and fashion luminaries gathered to honor avant garde fashion master Rei Kawakubo’s career. My choices for best dressed are Rhianna in straight-off-the-runway Commes des Garcon, and… Continue Reading Influencer Power, Writing the Hard Speeches, and PR for PR

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Stanton CEO Featured in Crisis Management Guidebook  

Peter Stanton on Crisis

Every second counts when you’re under the pressure of a crisis. Crisis management expert and CEO of Stanton Communications, Peter Stanton, shares the necessary elements to prepare for crisis situations in the new PR News crisis management guidebook, The Book of Crisis Management Strategies & Tactics. PR News, a respected source for growing a PR… Continue Reading Stanton CEO Featured in Crisis Management Guidebook  

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An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

Lunch Break: April 17

Quick PR Reads You Can Tackle Between Bites It’s already been an eventful week following the 121st Boston Marathon and the 139th White House Easter Egg Roll. If you didn’t make it to the Presidential lawn yourself, we have a rundown on a different kind of sweet features for you to hunt—online, that is. We’re… Continue Reading An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

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The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

Lunch Break March 28

Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! It’s finally spring on the East Coast. The cherry blossoms along the Tidal Basin in Washington, D.C., felt confident enough in the forecast to come out of hiding, hitting peak bloom this past weekend. Here’s our forecast for today’s read—The Guardian gets a detailed… Continue Reading The ‘London Bridge is Down’ Crisis Plan, Chatbots Hit SXSW and Puppies!

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The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and… Continue Reading The Life Span of a Tweet

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When Hollywood Attacks a Corporate Brand

When Hollywood Attacks Corporate Brands

Later this summer, the Weinstein Company will release “The Founder,” a feature film about Ray Kroc, a businessman credited with buying McDonald’s in the 1950s and transforming it into one of the nation’s largest fast-food franchises. Early reviews and promotional trailers suggest it won’t be a flattering portrayal of Kroc, who is played by Michael… Continue Reading When Hollywood Attacks a Corporate Brand

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Communication During a Crisis: Words Matter

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To say the crisis unfolding in Ferguson, Missouri is one of communication would be a stunning oversimplification. Yet there is no escaping the fundamental truth that the methods and words used to communicate about the tragedy are direct contributors to the unrelenting trauma. From the moment of initial contact between the police officer and the… Continue Reading Communication During a Crisis: Words Matter

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Crisis Communication Begins with Core Principles

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It seems the world is in turmoil and each day brings a new horror to the front page.  Of interest to our profession is the way each new horror seems to prompt a discussion of communication process and protocol.  Comments in PR LinkedIn groups have covered whether Malaysia Airlines is salvageable as a brand; whether… Continue Reading Crisis Communication Begins with Core Principles

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