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The Strategy Room

Crisis Communication

The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and… Continue Reading The Life Span of a Tweet

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When Hollywood Attacks a Corporate Brand

When Hollywood Attacks Corporate Brands

Later this summer, the Weinstein Company will release “The Founder,” a feature film about Ray Kroc, a businessman credited with buying McDonald’s in the 1950s and transforming it into one of the nation’s largest fast-food franchises. Early reviews and promotional trailers suggest it won’t be a flattering portrayal of Kroc, who is played by Michael… Continue Reading When Hollywood Attacks a Corporate Brand

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Communication During a Crisis: Words Matter

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To say the crisis unfolding in Ferguson, Missouri is one of communication would be a stunning oversimplification. Yet there is no escaping the fundamental truth that the methods and words used to communicate about the tragedy are direct contributors to the unrelenting trauma. From the moment of initial contact between the police officer and the… Continue Reading Communication During a Crisis: Words Matter

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Crisis Communication Begins with Core Principles

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It seems the world is in turmoil and each day brings a new horror to the front page.  Of interest to our profession is the way each new horror seems to prompt a discussion of communication process and protocol.  Comments in PR LinkedIn groups have covered whether Malaysia Airlines is salvageable as a brand; whether… Continue Reading Crisis Communication Begins with Core Principles

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What Bryan Goldberg Can Do Now to Fix Bustle

We are introducing a new feature on The Strategy Room called Four on Friday. Each Friday during the 4:00 hour, we will share four tips on a subject of interest from the week, four thoughts on the week ahead or four points on anything else that comes to mind. This week, we tackle Bustle. On… Continue Reading What Bryan Goldberg Can Do Now to Fix Bustle

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The Old Rules on Crisis Don’t Apply

The Obama Administration found itself this week the subject of criticism unparalleled since it first came into office.  If a perfect storm is the confluence of three events, this was the combination of four controversies unfolding concurrently and all in different directions.  Perhaps we can call it a plus-perfect storm. While the White House talking… Continue Reading The Old Rules on Crisis Don’t Apply

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The Choppy Seas of Reputation Management

Quick – Name a company long considered a pioneer and one of the world’s most innovative organizations in its industry.  Hint – it’s not a technology service provider, social media giant or electronic device manufacturer. In fact, the company in question is Carnival Cruise Lines.  Yes, the same Carnival Cruise Lines plagued with operational failures,… Continue Reading The Choppy Seas of Reputation Management

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Cloudy With a Chance of Crisis

While much of the country deals with the vestiges of winter’s wrath, emergency and government personnel are doing their best.  Teams are on the job to minimize damage from what could be the worst storm to hit the East all season. From dispatching trucks and proactively salting roads to offering citizens tips on assembling the… Continue Reading Cloudy With a Chance of Crisis

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SWAT Team PR

Public relations professionals often speak about crisis communication, but when a real crisis strikes, we all have a tendency to act on impulse. Strategy is something that happens on the fly. Decisions are made as conditions dictate. Surprisingly, this works reasonably well most of the time, but clearly it is not a sound or prudent… Continue Reading SWAT Team PR

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Errant KitchenAid Tweet Highlights Importance of Social Media Policies

In today’s modern marketplace, it is increasingly rare to find a company that does not utilize social media in one form or another. From customer service interaction to market analysis to brand promotion, many companies make social media engagement an important component of their business activities. While utilization is up, so are cases of major… Continue Reading Errant KitchenAid Tweet Highlights Importance of Social Media Policies

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