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Marketing

Content Marketing: Where to Start

Content Marketing: Where to Start

Content marketing is now recognized as a staple—and even a driving force—for a strong online brand presence. As demand for content marketing expands, the industry continues to evolve and mature. You likely already know the impact content marketing can have, but if your company is just starting to build its presence, where do you start? In a recent post, SnapWryt… Continue Reading Content Marketing: Where to Start

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Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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Virtual Reality and Marketing: The Wave of Today

Virtual Reality Marketing

By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video… Continue Reading Virtual Reality and Marketing: The Wave of Today

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Twitter Gives the Gift of a GIF Button

Twitter's GIF Button

Two weeks ago, Twitter announced it was rolling out a GIF button specifically designed for its users. For all of us obsessed with social media, this was the greatest news that could have popped into our newsfeed. The GIF button sounds great, but what does it mean for us PR people? The first step is… Continue Reading Twitter Gives the Gift of a GIF Button

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Virtual Reality, Elections and Engagement: Looking ahead to 2016

Crystal Ball. Predictions for 2016

The late, great David Carr of the New York Times was gazing into a crystal ball in 2014 when he wrote about the return of the email newsletter. The newsletter hit the big time in 2015 thanks to high profile examples like Kobe Bryant’s retirement statement in The Players’ Tribune and Jennifer Lawrence discussing the… Continue Reading Virtual Reality, Elections and Engagement: Looking ahead to 2016

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Public Relations on Eight Wheels

Roller derby game

A major competitive sporting event is happening this weekend, and there’s a good chance you haven’t heard about it. It won’t draw the huge crowds of the World Series, yet it’s one of the fastest-growing sports in the world: the Women’s Flat Track Roller Derby championship. What does this have to do with public relations?… Continue Reading Public Relations on Eight Wheels

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SEO: 4 Tips to Improve Your Website

Search Engine Optimization (SEO) infographic

Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent? There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about… Continue Reading SEO: 4 Tips to Improve Your Website

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More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram

Instagram More Than a Pretty Picture

By Elisabeth Wraase & Elynsey Price It’s no secret that our society is becoming increasingly visual with each passing day. With this in mind, it’s also no surprise to PR practitioners that Instagram now serves as one of the most engaging social media platforms. According to a recent report, Instagram has an engagement rate of… Continue Reading More Than a Pretty Picture: 4 Tips for PR Pros to Master Instagram

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DIY guide: How to create amazing visual content

DYI Visual Content

If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right?   What I found even more shocking was that 86% of press releases DID NOT include… Continue Reading DIY guide: How to create amazing visual content

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The Best (Un)Believable Marketing on April Fools’ Day

April-Fools_Petco

Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax.… Continue Reading The Best (Un)Believable Marketing on April Fools’ Day

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