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The Strategy Room

Marketing

A Beginner’s Guide to Driving Website Traffic

A Beginner’s Guide to Driving Website Traffic

We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of… Continue Reading A Beginner’s Guide to Driving Website Traffic

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Marketing Memorial Day Without Losing Its Meaning

Memorial Day Communication

Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring… Continue Reading Marketing Memorial Day Without Losing Its Meaning

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4 Reasons to Love GIFs

Reasons to Love Animated GIFs

Animated GIFs got their start back in 1987, but they have come a long way since the dancing banana. Akin to its illustrative cousins—static graphics and video—the GIF allows you to harness the power of visuals. However, the GIF adds a bit of magic with its simplicity and flexibility across platforms. In fact, 33.6 percent… Continue Reading 4 Reasons to Love GIFs

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Two Brains Are Better Than One for Automated Marketing 

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Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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How to Manage Content Flow When You Have Too Much

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When it comes to crafting content, we live in a world of too many- ideas, deadlines, writers, producers, and designers. This constant inflow of content can pose a problem for content marketing managers or editors, working on behalf of a company or client. Emily Wenstrom, the fearless leader of Stanton’s content, shares insight on developing… Continue Reading How to Manage Content Flow When You Have Too Much

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Embrace Your Inner Producer to Maximize Video Interviews

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In Oscar-winning director Martin Scorsese’s 2013 essay on the language of film for the New York Review of Books, he said, “The image in the mind’s eye … For me it’s where the obsession began.” My experience producing video content for clients starts with a similar image—a vision of a single shot or line of… Continue Reading Embrace Your Inner Producer to Maximize Video Interviews

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Content Marketing: Where to Start

Content Marketing: Where to Start

Content marketing is now recognized as a staple—and even a driving force—for a strong online brand presence. As demand for content marketing expands, the industry continues to evolve and mature. You likely already know the impact content marketing can have, but if your company is just starting to build its presence, where do you start? In a recent post, SnapWryt… Continue Reading Content Marketing: Where to Start

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Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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Virtual Reality and Marketing: The Wave of Today

Virtual Reality Marketing

By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video… Continue Reading Virtual Reality and Marketing: The Wave of Today

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Twitter Gives the Gift of a GIF Button

Twitter's GIF Button

Two weeks ago, Twitter announced it was rolling out a GIF button specifically designed for its users. For all of us obsessed with social media, this was the greatest news that could have popped into our newsfeed. The GIF button sounds great, but what does it mean for us PR people? The first step is… Continue Reading Twitter Gives the Gift of a GIF Button

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