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The Strategy Room

Media Relations

Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

Lunch Break Feb. 28

Quick PR Reads You Can Tackle Between Bites It’s the Tuesday after the Oscars, and I’m starting a one-woman campaign for Shirley MacLaine to host next year’s ceremony. In this week’s PR news, LinkedIn spills on how it uses its own built-in marketing tools, an ex-CEO’s advises his former company via bus ad, and much… Continue Reading Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

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Valuable Insights for Your Next Big Tech Event

Reporter interview virtual reality ces

As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications… Continue Reading Valuable Insights for Your Next Big Tech Event

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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The Recipe for a Comprehensive Media Plan

Recipe for a Media Plan

As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to… Continue Reading The Recipe for a Comprehensive Media Plan

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Reaching New Audiences Through Online Influencers

Reaching new audiences through online influencers, computer blog background

At a time of year when “traditions” can be found everywhere you turn, why not take an alternative approach to media relations? Given the constantly shifting landscape, PR professionals must understand how to connect beyond traditional media. How? Build relationships with bloggers and online influencers. These journalists in their own right enjoy tremendous followings across… Continue Reading Reaching New Audiences Through Online Influencers

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Why Journalists and PR Pros Assume the Worst of Each Other

Journalists and PR Pros

“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be… Continue Reading Why Journalists and PR Pros Assume the Worst of Each Other

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Quality or Quantity: What Defines a Successful Media Event?

Photograph by Dan Goodrich

After much planning and coordination, I recently had the opportunity to attend my first on-site media event. This particular event, held in conjunction with a major education technology conference, proved the perfect time to bring our client face-to-face with important media contacts and influencers to educate, exchange ideas and simply get to know one another.… Continue Reading Quality or Quantity: What Defines a Successful Media Event?

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Media’s Narrative on Amtrak Misses the Bigger Picture

Amtrak train

It is well known that our roads, bridges ports and railways are becoming increasingly antiquated and structurally unsound. The American Society of Civil Engineers’ 2013 report card gave America’s infrastructure a D+, noting it would take an investment of $3.6 trillion by 2020 to make things right. The fact that national news outlets devote so… Continue Reading Media’s Narrative on Amtrak Misses the Bigger Picture

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Our Valentine’s Vows to Journalists

Journalist_Valentine-e1425655601922

This week, HB Agency announced its team will be showing journalists the love on Valentine’s Day with a #NoPitchDay. The goal? Give reporters a break from the incessant emails and phone calls. But the truth is, if PR professionals are doing our jobs the right way, a #NoPitchDay wouldn’t be a gift to journalists. If… Continue Reading Our Valentine’s Vows to Journalists

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