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The Strategy Room

Media Relations

Influencer Power, Writing the Hard Speeches, and PR for PR

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Quick PR Reads You Can Tackle Between Bites Happy first Tuesday in May! Last night was the highly anticipated Met Gala, a.k.a. “The First Monday in May,” where celebrities and fashion luminaries gathered to honor avant garde fashion master Rei Kawakubo’s career. My choices for best dressed are Rhianna in straight-off-the-runway Commes des Garcon, and… Continue Reading Influencer Power, Writing the Hard Speeches, and PR for PR

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An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

Lunch Break: April 17

Quick PR Reads You Can Tackle Between Bites It’s already been an eventful week following the 121st Boston Marathon and the 139th White House Easter Egg Roll. If you didn’t make it to the Presidential lawn yourself, we have a rundown on a different kind of sweet features for you to hunt—online, that is. We’re… Continue Reading An Online Easter Egg Hunt, The Redskins Fumble, Navigating Uber’s Twists

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J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

Lunch Break April 4

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! The Lunch Break editorial staff is still pouring over the finale of Big Little Lies on HBO and celebrating the Stanton hub city baseball teams going three for four on opening day (C’mon Yankees). In today’s edition, consumer privacy data law changes could be bad… Continue Reading J.Crew Separates Brand and Persona, Consumer Data Privacy Changes, April Fools Stunts Not Quite Funny Anymore

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Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

Lunch Break Feb. 28

Quick PR Reads You Can Tackle Between Bites It’s the Tuesday after the Oscars, and I’m starting a one-woman campaign for Shirley MacLaine to host next year’s ceremony. In this week’s PR news, LinkedIn spills on how it uses its own built-in marketing tools, an ex-CEO’s advises his former company via bus ad, and much… Continue Reading Lunch Break: Celebs Going Publicist Free, Ex-CEO Ads and More PR News

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Valuable Insights for Your Next Big Tech Event

Reporter interview virtual reality ces

As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications… Continue Reading Valuable Insights for Your Next Big Tech Event

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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The Recipe for a Comprehensive Media Plan

Recipe for a Media Plan

As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to… Continue Reading The Recipe for a Comprehensive Media Plan

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Reaching New Audiences Through Online Influencers

Reaching new audiences through online influencers, computer blog background

At a time of year when “traditions” can be found everywhere you turn, why not take an alternative approach to media relations? Given the constantly shifting landscape, PR professionals must understand how to connect beyond traditional media. How? Build relationships with bloggers and online influencers. These journalists in their own right enjoy tremendous followings across… Continue Reading Reaching New Audiences Through Online Influencers

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Why Journalists and PR Pros Assume the Worst of Each Other

Journalists and PR Pros

“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be… Continue Reading Why Journalists and PR Pros Assume the Worst of Each Other

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