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The Strategy Room

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Take a Walk on the Client Side 

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When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

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It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

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Meet the Dogs of Stanton Communications

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Today is National Take Your Dog to Work Day! While our offices aren’t dog approved, Stanton Communications has a few canine employees working behind the scenes keeping us happy. Without further ado, meet the dogs of Stanton Communications. Maisey Stanton Chief Happiness Officer Maisey is a Wheaton Terrier. Wheatons are known for their exuberance when… Continue Reading Meet the Dogs of Stanton Communications

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Damage Control, Challenges in Innovation, and the latest PR Crisis

Lunch Break: June 6

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! Wonder Woman debuted over the weekend raking in a whopping $103.3 million in North America and breaking records for the top opening movie ever for a female director. Does this mean we’ll get to see Wonder Woman and Thor battle it out in the future?… Continue Reading Damage Control, Challenges in Innovation, and the latest PR Crisis

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The Erie Canal Bicentennial: A Uniquely American Celebration

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Supporting New York Power Authority and NYS Canal Corporation This year, America celebrates a bicentennial known perhaps only to a relative few in this country. That is likely to change soon and for the good since this occasion marks an achievement representing genuinely American qualities of courage, innovation and perseverance. If properly considered and understood,… Continue Reading The Erie Canal Bicentennial: A Uniquely American Celebration

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Meet Emily: Bringing Storytelling to B2B

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When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small… Continue Reading Meet Emily: Bringing Storytelling to B2B

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Lessons from Jimmy Kimmel’s Monologue on Healthcare

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A headline in The Hill today, “GOP senator: ObamaCare repeal must pass ‘Jimmy Kimmel test’” once again put a spotlight on the impact of celebrity political endorsements. In his statement, Senator Bill Cassidy of Louisiana referenced a monologue from late night talk show host Jimmy Kimmel, in which Kimmel shared his newborn son had required… Continue Reading Lessons from Jimmy Kimmel’s Monologue on Healthcare

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College Students: Invaluable Assets in Your Focus Group

Meet Mary Cobb

As a college student in a professional setting, I immediately recognized the contribution my fellow classmates can offer focus groups. An effective focus group has a developed purpose, seeks participants with key attributes, and maintains a collaborative atmosphere. A college campus provides opportunities for a diverse education coupled with invaluable collaboration. It is an environment… Continue Reading College Students: Invaluable Assets in Your Focus Group

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What I Learned from 40 Days of Social Silence

40 Days of Social Silence

Every day I spend time humanizing the social media profiles of our clients, writing and engaging in a carefully crafted brand voice. I take care to create a frequency of updates that grows their presence without simply recycling every relevant piece of content. I focus on platforms where their ideal audience is most engaged. But… Continue Reading What I Learned from 40 Days of Social Silence

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Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Meet Adam Yosim

“Make something yourself.” Little did I know, those three words from my mother during a visit home from college would spark one of my greatest passions: Cooking. It also didn’t hurt that my mom happened to be watching a meatball throwdown on Food Network. “That looks delicious,” I thought, as I watched the Long Island… Continue Reading Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

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