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The Strategy Room

Our Perspective

College Students: Invaluable Assets in Your Focus Group

Meet Mary Cobb

As a college student in a professional setting, I immediately recognized the contribution my fellow classmates can offer focus groups. An effective focus group has a developed purpose, seeks participants with key attributes, and maintains a collaborative atmosphere. A college campus provides opportunities for a diverse education coupled with invaluable collaboration. It is an environment… Continue Reading College Students: Invaluable Assets in Your Focus Group

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What I Learned from 40 Days of Social Silence

40 Days of Social Silence

Every day I spend time humanizing the social media profiles of our clients, writing and engaging in a carefully crafted brand voice. I take care to create a frequency of updates that grows their presence without simply recycling every relevant piece of content. I focus on platforms where their ideal audience is most engaged. But… Continue Reading What I Learned from 40 Days of Social Silence

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Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Meet Adam Yosim

“Make something yourself.” Little did I know, those three words from my mother during a visit home from college would spark one of my greatest passions: Cooking. It also didn’t hurt that my mom happened to be watching a meatball throwdown on Food Network. “That looks delicious,” I thought, as I watched the Long Island… Continue Reading Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

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What the New LinkedIn Profile Filters Say about Its Future

3 Hints at LinkedIn's Future

Last week, LinkedIn introduced new features to edit and modify profile pictures. Some of these were pretty standard, like the ability to clip a photo, and additional ways to give users more control over how their image presents from the profile page. But the feature getting the most buzz is the introduction of photo filters—a… Continue Reading What the New LinkedIn Profile Filters Say about Its Future

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What’s so Funny ‘Bout Peace Love and Understanding?

Secretary Hillary Clinton and Donald Trump shake hands at the 71st Al Smith Dinner

  Elvis Costello was not thinking of the Al Smith Memorial Foundation Dinner when he wrote those words, but they apply to the 71st edition of the event which occurred last week in New York. Stanton Communications was privileged to support the Foundation and the Archdiocese of New York with media arrangements and logistics. From… Continue Reading What’s so Funny ‘Bout Peace Love and Understanding?

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The Life Changing Magic of Tidying Up Your Media Lists

Tidying up Media Lists and Sparking Joy

If you haven’t heard of Marie Kondo by now, chances are you are already a super organized human being who doesn’t stare at their closet as if it holds the mysteries of time. Her mega blockbuster how-to book, The Life Changing Magic of Tidying Up, offers not just tips on decluttering living spaces, but a… Continue Reading The Life Changing Magic of Tidying Up Your Media Lists

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How different is PR in Germany and the U.S.?

PR in U.S. versus Germany

How does the practice of PR differ between the U.S. and Germany? It’s surprisingly similar, says Panama PR’s Meike Grisson Meike Grisson of Panama PR recently visited Stanton Communications on a professional exchange program, and discovered a lot to love during her exploration of the practice of PR in the U.S. She talked with us… Continue Reading How different is PR in Germany and the U.S.?

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New on Forbes.com: A Call to Journalists to Keep Fighting

Forbes Article: Calling on Journalists to Keep Fighting

We are in the midst of an extraordinary moment of transition for the journalism profession. Some might call it a seismic shift. But even as journalists’ jobs evolve (or erode) in the age of social media and citizen journalism, the relationship between PR professionals and the media remains critical to the examination of important issues.… Continue Reading New on Forbes.com: A Call to Journalists to Keep Fighting

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As Britain Changes Course, Communicators Should Stay Theirs

Global PR and Brexit

On a recent business trip to London I had the opportunity to meet with several PR agency leaders and hear their strong opinions about the potential risks and benefits of Brexit. That was prior to the vote that resulted in the decision that Britain would leave the European Union. Now the question becomes what the… Continue Reading As Britain Changes Course, Communicators Should Stay Theirs

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What the Brexit Vote Means for the U.S. Presidential Election

What the Brexit Vote Means for the U.S. Election

As I watched the results of Britain’s EU referendum in Washington last night, it was clear by 10:30 that the Leave vote would prevail, a shocking development given the forceful campaigning for Remain by people we traditionally think of as powerful, credible, and more or less trustworthy. These are people like prime ministers, long-serving members… Continue Reading What the Brexit Vote Means for the U.S. Presidential Election

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