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The Strategy Room

Our Perspective

You’re Already a Genius: Creativity, Systematized

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We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to… Continue Reading You’re Already a Genius: Creativity, Systematized

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Meet Sonia: How Two Industries Converge Under The Business Of People

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In the past six months I often asked, “How would you like your steak cooked?” Seldom would I hear guests choose to cook their steak rare. It also may seem like a rare occurrence to equate being a server to being a public relations professional; however, I’m going to cook up some comparable ingredients and converge the two industries, much like a superhero crossover… Continue Reading Meet Sonia: How Two Industries Converge Under The Business Of People

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Irma: A Reminder of the Power of Compassion for Communicators

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I own a home in Florida near Sarasota.  The eye of Hurricane Irma passed right through Sarasota and within a mile or so of my home. I was not there, and most of my neighbors fled to higher ground before Irma came to visit. To my great surprise, a few “intrepid” souls in our community… Continue Reading Irma: A Reminder of the Power of Compassion for Communicators

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Take a Walk on the Client Side 

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When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

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It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

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Meet the Dogs of Stanton Communications

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Today is National Take Your Dog to Work Day! While our offices aren’t dog approved, Stanton Communications has a few canine employees working behind the scenes keeping us happy. Without further ado, meet the dogs of Stanton Communications. Maisey Stanton Chief Happiness Officer Maisey is a Wheaton Terrier. Wheatons are known for their exuberance when… Continue Reading Meet the Dogs of Stanton Communications

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Damage Control, Challenges in Innovation, and the latest PR Crisis

Lunch Break: June 6

Quick PR Reads You Can Tackle Between Bites Happy Tuesday! Wonder Woman debuted over the weekend raking in a whopping $103.3 million in North America and breaking records for the top opening movie ever for a female director. Does this mean we’ll get to see Wonder Woman and Thor battle it out in the future?… Continue Reading Damage Control, Challenges in Innovation, and the latest PR Crisis

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The Erie Canal Bicentennial: A Uniquely American Celebration

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Supporting New York Power Authority and NYS Canal Corporation This year, America celebrates a bicentennial known perhaps only to a relative few in this country. That is likely to change soon and for the good since this occasion marks an achievement representing genuinely American qualities of courage, innovation and perseverance. If properly considered and understood,… Continue Reading The Erie Canal Bicentennial: A Uniquely American Celebration

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Meet Emily: Bringing Storytelling to B2B

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When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small… Continue Reading Meet Emily: Bringing Storytelling to B2B

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Lessons from Jimmy Kimmel’s Monologue on Healthcare

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A headline in The Hill today, “GOP senator: ObamaCare repeal must pass ‘Jimmy Kimmel test’” once again put a spotlight on the impact of celebrity political endorsements. In his statement, Senator Bill Cassidy of Louisiana referenced a monologue from late night talk show host Jimmy Kimmel, in which Kimmel shared his newborn son had required… Continue Reading Lessons from Jimmy Kimmel’s Monologue on Healthcare

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