PR consultants spend a lot of time with their clients working on ways to “deliver the message.” This phrase implies a one-way form of communication. What happens if the audience does not wish to receive the message? Even if the message is received, how do we know if the audience is convinced, inspired or motivated… Continue Reading Let’s Talk

Is your company ready for EU’s General Data Protection Regulation (GDPR)? After two years of prep time, the deadline for compliance is a week away—May 25. That means it’s crunch time. Regulatory updates can be daunting. Though many of the GDPR standards for online data security and consent protocols are best practices that, ideally, we… Continue Reading Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

Many years ago, I was a fresh college graduate with a plan. I would fly halfway across the world to a luxurious wonderland of opportunities called Dubai and away from the dread of looking for jobs with the heaps of fellow graduates. As a child of Lebanese immigrants, I had first-hand experience with the Arab… Continue Reading How Different is PR in the Middle East and the U.S.?

In honor of Black History Month, here is a roundup of articles about and by African American public relations professionals regarding their legacy in the industry, the state of the PR today, and looking to the future. 1. 5 Lessons to Learn about Black Public Relations Pioneers At an event hosted by the Museum of Public… Continue Reading Black History Month: Honoring PR Pros & Advocating for Diversity

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

As a college student in a professional setting, I immediately recognized the contribution my fellow classmates can offer focus groups. An effective focus group has a developed purpose, seeks participants with key attributes, and maintains a collaborative atmosphere. A college campus provides opportunities for a diverse education coupled with invaluable collaboration. It is an environment… Continue Reading College Students: Invaluable Assets in Your Focus Group