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The Strategy Room

Public Relations Profession

Take a Walk on the Client Side 

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When Peter Stanton founded Stanton Communications in 1989, he was singularly focused on establishing a firm that prioritized the client. Having spent nearly the prior decade in an environment that emphasized billable hours and maximum profits above all else, Peter felt there was a better way, and built Stanton Communications on a commitment to client service excellence.  Through the years, the Stanton team included professionals with a range of career experience. Some came from traditional agency… Continue Reading Take a Walk on the Client Side 

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It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

It is not a R.A.C.E.

If you were asked to detail the formulaic process of a public relations professional, what would you answer? My university’s “Introduction to Public Relations” course would suggest you follow “R.A.C.E.”: Research: Conduct a situation analysis by investigating a client’s market, strengths, weaknesses, opportunities and threats. Action: Brainstorm strategic implications and recommendations to formulate a client-specific… Continue Reading It Isn’t A R.A.C.E.: Taking PR Foundations into the Field

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Pitching a story cold? Try changing the subject (line).

Changing the Subject (Line)

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

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College Students: Invaluable Assets in Your Focus Group

Meet Mary Cobb

As a college student in a professional setting, I immediately recognized the contribution my fellow classmates can offer focus groups. An effective focus group has a developed purpose, seeks participants with key attributes, and maintains a collaborative atmosphere. A college campus provides opportunities for a diverse education coupled with invaluable collaboration. It is an environment… Continue Reading College Students: Invaluable Assets in Your Focus Group

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Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

Meet Adam Yosim

“Make something yourself.” Little did I know, those three words from my mother during a visit home from college would spark one of my greatest passions: Cooking. It also didn’t hurt that my mom happened to be watching a meatball throwdown on Food Network. “That looks delicious,” I thought, as I watched the Long Island… Continue Reading Meet Adam Yosim: 3 Key Ingredients to Whip Up PR Success

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Webinar: Secrets to Managing Successful Events

Peter Stanton Events

From Papal Visits to Product Launches with Peter Stanton Bulldog Reporter, a longstanding leader in public relations news, hosted a webinar with Stanton Communications’ CEO Peter Stanton last week. In the webinar, Peter shared his experience from past events (including the 2015 New York Papal Visit and organizing the annual Alfred E. Smith Memorial Foundation Dinner,… Continue Reading Webinar: Secrets to Managing Successful Events

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The Life Changing Magic of Tidying Up Your Media Lists

Tidying up Media Lists and Sparking Joy

If you haven’t heard of Marie Kondo by now, chances are you are already a super organized human being who doesn’t stare at their closet as if it holds the mysteries of time. Her mega blockbuster how-to book, The Life Changing Magic of Tidying Up, offers not just tips on decluttering living spaces, but a… Continue Reading The Life Changing Magic of Tidying Up Your Media Lists

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How different is PR in Germany and the U.S.?

PR in U.S. versus Germany

How does the practice of PR differ between the U.S. and Germany? It’s surprisingly similar, says Panama PR’s Meike Grisson Meike Grisson of Panama PR recently visited Stanton Communications on a professional exchange program, and discovered a lot to love during her exploration of the practice of PR in the U.S. She talked with us… Continue Reading How different is PR in Germany and the U.S.?

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Responding to a Public Tragedy

Responding to a Public Tragedy: Orlando Shootings

The horrific attack that took place in Orlando on Sunday has elicited responses from around the globe expressing support and solidarity with all those affected. As public relations professionals, we understand that reactions showing support in the wake of tragedy are not an opportunity for self promotion. An example of how unseemly that can appear… Continue Reading Responding to a Public Tragedy

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Firm Promotes Four Senior Professionals to Executive Team

Stanton Promotes Four Senior Professionals

Today I am pleased to announce the news that four senior professionals — Megan Berry, Amy Bowman, Sarah Litton, Jeffrey Urbanchuk, have been promoted to positions on our firm’s executive team. Amy, Sarah and Jeff, formerly Account Managers, were elevated to the position of Vice President. Megan, who began her career as an intern at… Continue Reading Firm Promotes Four Senior Professionals to Executive Team

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