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The Strategy Room

Social Media

Marketing Memorial Day Without Losing Its Meaning

Memorial Day Communication

Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring… Continue Reading Marketing Memorial Day Without Losing Its Meaning

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Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

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Is your company ready for EU’s General Data Protection Regulation (GDPR)? After two years of prep time, the deadline for compliance is a week away—May 25. That means it’s crunch time. Regulatory updates can be daunting. Though many of the GDPR standards for online data security and consent protocols are best practices that, ideally, we… Continue Reading Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

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How does using third party applications for social media posting impact reach?

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Digital content strategists are in a constant state of questioning and optimizing (at least, good ones are), and one such question has stuck around for many years: How does using third party applications for social media posting impact reach? It’s a great question for anyone running a brand’s social media campaign to be asking, and… Continue Reading How does using third party applications for social media posting impact reach?

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Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

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QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s the final stretch before the holiday season, and everyone in the nation’s capital is hustling and bustling. Over here in Stanton’s D.C. office, we’ve still got a pile of Halloween candy on the table, wondering how time is passing so fast. In… Continue Reading Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

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Two Brains Are Better Than One for Automated Marketing 

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Communications professionals know how important email campaigning is—it’s your direct line to your brand’s biggest fans. While internal and external lists and client information grow, our workload does too. That’s why it’s important to harness marketing automation tools, such as MailChimp, that effectively help us reach our target audience.   In recent months, Mailchimp has expanded its offerings into what it’s calling “second-brain” automation services, offering expanded creative tools, user-friendly distribution settings and more.   The email management and automation application… Continue Reading Two Brains Are Better Than One for Automated Marketing 

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Journalist Attitudes Toward Social Media in 2017

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Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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Building Your Online Platform at Events

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Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what… Continue Reading Building Your Online Platform at Events

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What the New LinkedIn Profile Filters Say about Its Future

3 Hints at LinkedIn's Future

Last week, LinkedIn introduced new features to edit and modify profile pictures. Some of these were pretty standard, like the ability to clip a photo, and additional ways to give users more control over how their image presents from the profile page. But the feature getting the most buzz is the introduction of photo filters—a… Continue Reading What the New LinkedIn Profile Filters Say about Its Future

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The Life Span of a Tweet

Life Span of a Tweet

Why Fast Isn’t Fast Enough in a Crisis & Why McDonald’s will be Just Fine Social media pros cringed as news broke this morning of McDonald’s troll-ish tweet at President Trump this morning. In later news updates, both McDonalds and Twitter were lauded for their quick action—Twitter notified McDonald’s the account had been breached, and… Continue Reading The Life Span of a Tweet

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Snapchat, Emojis and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried… Continue Reading Snapchat, Emojis and Harnessing the Power of Visuals

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