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Strategy

Snapchat, Emojis and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried… Continue Reading Snapchat, Emojis and Harnessing the Power of Visuals

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Content Marketing: Where to Start

Content Marketing: Where to Start

Content marketing is now recognized as a staple—and even a driving force—for a strong online brand presence. As demand for content marketing expands, the industry continues to evolve and mature. You likely already know the impact content marketing can have, but if your company is just starting to build its presence, where do you start? In a recent post, SnapWryt… Continue Reading Content Marketing: Where to Start

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Why Local Broadcast Still Matters

Local Broadcast Still Matters

  I’ve come to (loosely) consider myself a connoisseur of the local broadcast game. Over the past few months, I’ve provided support to the Maryland Office of Tourism on multiple broadcast segments. From promoting craft beer with events in “FeBREWary” to the races at Preakness, there has been no shortage of cheerful, light-hearted segments to… Continue Reading Why Local Broadcast Still Matters

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How to Use Visuals to Communicate the Complex

Communicating the Complex

On Monday, the AISTech show opens in Pittsburgh, Pennsylvania. AISTech is the steel industry’s largest annual trade show event attracting industry analysts, buyers and media from around the world. More than 8,000 attendees will travel the show floor during the four-day conference. Our client W. L. Gore & Associate’s Industrial Products Division is exhibiting a… Continue Reading How to Use Visuals to Communicate the Complex

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Get Your Content Noticed with Effective Digital Strategy

content marketing

An effective digital marketing strategy is more important than ever for companies to achieve their business goals. Planning your content strategy enables you to reach existing target audiences and tap into new communities like online influencers, who can have a hugely positive impact on your online presence. Recently, I wrote a blog post on behalf… Continue Reading Get Your Content Noticed with Effective Digital Strategy

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The Recipe for a Comprehensive Media Plan

Recipe for a Media Plan

As an account executive, my days are typically filled with tactical projects, from conducting media outreach and writing editorial, to developing social marketing content or researching clients’ competitive landscape. However, I recently had the opportunity to undertake a more strategic task that turned out to be one of my most fulfilling projects to date: to… Continue Reading The Recipe for a Comprehensive Media Plan

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Virtual Reality and Marketing: The Wave of Today

Virtual Reality Marketing

By: Cara Greene, Ashley Durkin-Rixey and Joseph Contrino Virtual reality is a technological promise that has seen multiple fits and starts over the last 20 years. However, in the last 18 months we appear closer than ever to making good on that promise. Advancements in everything from smartphones to graphics processors in PCs and video… Continue Reading Virtual Reality and Marketing: The Wave of Today

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Step into the Matrix

Step into the Stanton Matrix

Managing the constant barrage of news, social media updates and other content is a popular topic these days. But what if your job not only is to consume a lot of information about an organization, industry or issue, but to derive smart ideas, strategies and plans from that information? I found myself in this position… Continue Reading Step into the Matrix

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A Return to Regular Order Means New Opportunities for Communicators

Speaker Ryan (left) shakes hands as he ascends to office following the retirement of Speaker John Boehner (right).

The House of Representatives is under new management and its newly elected Speaker, Paul Ryan, has pledged a return to regular order. But what does that mean? It’s been so long since the House adhered to its standing rules and policies that many of my colleagues in Washington haven’t actually seen a Congress operate as… Continue Reading A Return to Regular Order Means New Opportunities for Communicators

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Pope Francis Said “Collaborate”… and We Did

Pope Francis Arrives at St. Patrick's

The recent visit of Pope Francis to the United States was historic on many levels. Even now, weeks after he returned to Rome, the images of his encounters in Washington, New York and Philadelphia remain vivid and moving. Few will forget his silent prayer and humble bow before the South Pool at the 9/11 Memorial… Continue Reading Pope Francis Said “Collaborate”… and We Did

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