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Strategy

The Strategy of PR Monitoring: Top Ten Tips

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Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to… Continue Reading The Strategy of PR Monitoring: Top Ten Tips

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The Strategy of PR Monitoring: Take Your Pick of Tools

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We’ve covered a ton about how to monitor strategically this month, but we still have a few things to share! We hope you have gained insight into the strategy of monitoring over these last three posts. We’ve learned what monitoring is and how to do it successfully, but the next step is selecting the right… Continue Reading The Strategy of PR Monitoring: Take Your Pick of Tools

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The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords  The most important aspect of… Continue Reading The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

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The Strategy of PR Monitoring: Why Monitor?

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As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with… Continue Reading The Strategy of PR Monitoring: Why Monitor?

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The Strategy of PR Monitoring

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Over Stanton’s nearly 30 years of communication practice, we’ve learned a thing or two. From crisis communication strategies to addressing our client’s target audiences, we have found that one of the key practice that is essential to our firm’s capabilities – monitoring. Have you ever heard the phrase “Timing is everything?” Well, in today’s digital… Continue Reading The Strategy of PR Monitoring

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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Harassment Policies Are Vital, But What About Crisis?

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With each passing day, new and ever more salacious revelations of sexual harassment come forward.  In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy… Continue Reading Harassment Policies Are Vital, But What About Crisis?

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How to Manage Content Flow When You Have Too Much

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When it comes to crafting content, we live in a world of too many- ideas, deadlines, writers, producers, and designers. This constant inflow of content can pose a problem for content marketing managers or editors, working on behalf of a company or client. Emily Wenstrom, the fearless leader of Stanton’s content, shares insight on developing… Continue Reading How to Manage Content Flow When You Have Too Much

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The Summer of Strategy: Tying Tactics to Business Objectives

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Summer is a wonderful time to make yourself crazy. Of course, that is not entirely serious, but the slower months before the sprint to year-end are indeed the best months to work on communication strategy—for the balance of the year and beyond.  And strategy can make people nuts, since it is never an easy process.… Continue Reading The Summer of Strategy: Tying Tactics to Business Objectives

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Pitching a story cold? Try changing the subject (line).

Changing the Subject (Line)

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s… Continue Reading Pitching a story cold? Try changing the subject (line).

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