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The Strategy Room

Custom Categories: Strategic Planning

Recruiting the Next Generation of Statisticians

The 175-year-old American Statistical Association (ASA) engaged Stanton Communications as its first-ever Agency of Record to develop a campaign to encourage more students to pursue degrees in statistics. The program was developed through Stanton’s Matrix Blueprint, a strategic planning process that closely aligns an organization’s objectives with measurable, impactful communication initiatives. Key elements of the plan… Continue Reading Recruiting the Next Generation of Statisticians

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Connecting Users to the Whole Internet With IPv6

Approaching the depletion of its free pool of IPv4 addresses, the American Registry for Internet Numbers (ARIN) engaged Stanton Communications to develop a multi-stakeholder program to promote IPv6, the next generation of Internet Addressing. In its first year, the Get6 campaign featured elements including a major public address at the National Press Club by Vint… Continue Reading Connecting Users to the Whole Internet With IPv6

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