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The Strategy Room

Custom Categories: Technology

Recruiting the Next Generation of Statisticians

The 175-year-old American Statistical Association (ASA) engaged Stanton Communications as its first-ever Agency of Record to develop a campaign to encourage more students to pursue degrees in statistics. The program was developed through Stanton’s Matrix Blueprint, a strategic planning process that closely aligns an organization’s objectives with measurable, impactful communication initiatives. Key elements of the plan… Continue Reading Recruiting the Next Generation of Statisticians

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Connecting Users to the Whole Internet With IPv6

Approaching the depletion of its free pool of IPv4 addresses, the American Registry for Internet Numbers (ARIN) engaged Stanton Communications to develop a multi-stakeholder program to promote IPv6, the next generation of Internet Addressing. In its first year, the Get6 campaign featured elements including a major public address at the National Press Club by Vint… Continue Reading Connecting Users to the Whole Internet With IPv6

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Bringing Life and Style to the Wireless Industry

Sprint, one of the nation’s leading national telecommunications providers, never struggles to attract and hold the interest of technology publications and bloggers. As other national carriers continued to woo technology reporters alone, Sprint turned part of its attention to the consumer lifestyle market and set out to prove that Sprint offers more than a one… Continue Reading Bringing Life and Style to the Wireless Industry

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Revealing the Hidden World of Audio Codecs

The mp3 is the ubiquitous audio codec that ushered in a new era in digital media. Fraunhofer IIS was known almost singularly for being the leading developer of mp3 and to a lesser extent, credited with the co-development of the advanced audio compression (AAC). But Fraunhofer had not yet received credit for the scope and scale of… Continue Reading Revealing the Hidden World of Audio Codecs

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Promoting Fun & Functional Game-Based Learning Tools

Educational game developer Dig-It! Games not only wants to change the way educators view games in the classroom; it wants to help students discover a love of learning. With its popular long-form Mayan Mysteries and Roman Town games, along with addictive mini-games, students experience cross-curricular learning while immersed in ancient culture. Stanton Communications provides a range… Continue Reading Promoting Fun & Functional Game-Based Learning Tools

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Launching New Ideas & Tools in Education Technology

Building on more than 40 years of innovation in developing instructional software that enables students to succeed, Compass Learning launched a new suite of solutions to help teachers tackle today’s biggest education challenges. The company engaged Stanton Communications to promote the new offerings, which focused on blended learning, intervention and credit recovery, and elevate its… Continue Reading Launching New Ideas & Tools in Education Technology

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Making Safety a Priority for Consumers Behind the Wheel

The Consumer Technology Association® (CTA) engaged Stanton Communications to develop and execute a public education campaign focused on the critical role innovation plays in advancing automotive safety and reducing driver distraction. The Innovating Safety campaign was launched in 2013 and has grown from a handful of members to a robust group of companies engaged in… Continue Reading Making Safety a Priority for Consumers Behind the Wheel

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