Energy
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From Middle East uncertainty to natural gas fracking debates and renewables’ share of the generation mix, the energy industry faces a plethora of challenges as it seeks to communicate in a politically-charged environment on highly-technical and global issues. Gaining traction with the media and stakeholders requires far more than confronting regulations and bad news on a piece-meal basis. It’s about framing the value message so it is compatible with grassroots’ concerns while also supportive of the business case. It’s about directing the message through innovative channels and not solely through the filter of traditional media. It’s about understanding the audience at a specific level to ensure the story is relevant to them. |
Our Approach
The Stanton team approaches energy industry communications with a comprehensive view. We consider the brand, the regulatory and policy dimensions, the consumer angles and the activist positions. Most important, we start with complete clarity about the business goal and the outcome our clients seek. For power generators, T&D companies, technology manufacturers, and energy suppliers, our programs are focused, precise and powerful.
Case Study
Alstom
Alstom, a global leader in the world of power generation, power transmission and rail infrastructure and sets the benchmark for innovative and environmentally friendly technologies, unveiled two major clean coal technology projects demonstrating the feasibility of carbon capture and storage …
continue to the case study
Energy
|
|
|
From Middle East uncertainty to natural gas fracking debates and renewables’ share of the generation mix, the energy industry faces a plethora of challenges as it seeks to communicate in a politically-charged environment on highly-technical and global issues. Gaining traction with the media and stakeholders requires far more than confronting regulations and bad news on a piece-meal basis. It’s about framing the value message so it is compatible with grassroots’ concerns while also supportive of the business case. It’s about directing the message through innovative channels and not solely through the filter of traditional media. It’s about understanding the audience at a specific level to ensure the story is relevant to them. |
Our Approach
The Stanton team approaches energy industry communications with a comprehensive view. We consider the brand, the regulatory and policy dimensions, the consumer angles and the activist positions. Most important, we start with complete clarity about the business goal and the outcome our clients seek. For power generators, T&D companies, technology manufacturers, and energy suppliers, our programs are focused, precise and powerful.
Case Study
Alstom
Alstom, a global leader in the world of power generation, power transmission and rail infrastructure and sets the benchmark for innovative and environmentally friendly technologies, unveiled two major clean coal technology projects demonstrating the feasibility of carbon capture and storage …
continue to the case study
