Energy
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From Middle East uncertainty to natural gas fracking debates and renewables’ share of the generation mix, the energy industry faces a plethora of challenges as it seeks to communicate in a politically-charged environment on highly-technical and global issues. Gaining traction with the media and stakeholders requires far more than confronting regulations and bad news on a piece-meal basis. It’s about framing the value message so it is compatible with grassroots’ concerns while also supportive of the business case. It’s about directing the message through innovative channels and not solely through the filter of traditional media. It’s about understanding the audience at a specific level to ensure the story is relevant to them. |
Our Approach
The Stanton team approaches energy industry communications with a comprehensive view. We consider the brand, the regulatory and policy dimensions, the consumer angles and the activist positions. Most important, we start with complete clarity about the business goal and the outcome our clients seek. For power generators, T&D companies, technology manufacturers, and energy suppliers, our programs are focused, precise and powerful.
Case Study
North American Metal Packaging Alliance, Inc.
Since 2008, manufacturers of metal packaging for foods and beverages have faced a growing threat from health concerns about the chemical Bisphenol A (BPA), found in the epoxy resins used to line metal cans. Persistent attacks on BPA’s safety, orchestrated …
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Industrial Services
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The challenges facing the chemicals industry have never been greater. Chemophobia is at an all-time high among consumers, fueled by the rising prominence of the precautionary principle. The line between hazard and risk has become increasingly blurred as the assault on science - long held as the basis for sound public policy decisions – intensifies. |
Our Approach
Stanton Communications recognizes the complexities and sensitivities surrounding chemicals issues and the need to balance both in order to successfully communicate in this difficult environment.
Case Study
North American Metal Packaging Alliance, Inc.
Since 2008, manufacturers of metal packaging for foods and beverages have faced a growing threat from health concerns about the chemical Bisphenol A (BPA), found in the epoxy resins used to line metal cans. Persistent attacks on BPA’s safety, orchestrated …
continue to the case study
