Energy
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From Middle East uncertainty to natural gas fracking debates and renewables’ share of the generation mix, the energy industry faces a plethora of challenges as it seeks to communicate in a politically-charged environment on highly-technical and global issues. Gaining traction with the media and stakeholders requires far more than confronting regulations and bad news on a piece-meal basis. It’s about framing the value message so it is compatible with grassroots’ concerns while also supportive of the business case. It’s about directing the message through innovative channels and not solely through the filter of traditional media. It’s about understanding the audience at a specific level to ensure the story is relevant to them. |
Our Approach
The Stanton team approaches energy industry communications with a comprehensive view. We consider the brand, the regulatory and policy dimensions, the consumer angles and the activist positions. Most important, we start with complete clarity about the business goal and the outcome our clients seek. For power generators, T&D companies, technology manufacturers, and energy suppliers, our programs are focused, precise and powerful.
Case Study
Sprint Reclaim
Criticism from environmental groups, a skeptical marketplace, and the lack of truly green wireless phone options in the United States meant Sprint and Samsung had their work cut out for them in 2009 as they planned their launch of a …
continue to the case study
Technology
Mobile
Read a book, make a donation, search the web, and buy a gift whenever you want, from wherever you are. The ability to access information and even buy products and services whenever the urge strikes is not a luxury—it’s an expectation. Stanton Communications is just as well-versed in communicating about the importance of spectrum availability and network infrastructure as we are marketing the latest innovations in tablets, smart phones and machine-to-machine technologies that enhance the user experience.
Information
Software, hardware, process improvement and systems integration keep our hospitals running, manufacturing facilities producing and global industry humming.
These days, however, the IT world is fast becoming increasingly complex. Cloud computing’s ability to increase economies of scale and elasticity, federal cybersecurity programs and NIST’s likely promulgation of cybersecurity and cloud standards pose daunting challenges for companies seeking to differentiate themselves.
Whether enhancing their ability to sell into the public sector, increase shareholder value through leading-edge innovations, or building greater private sector interest in products and services, the needs of IT developers and service providers are growing.
Since our inception, Stanton Communications has worked with international technology leaders as well as smaller technology entrepreneurs and start-ups to communicate the benefits and values of their products and services. We understand the marketplace, recognize how to have impact at key industry events, and speak the language of technology when reaching out to industry media and analysts.
National security
Homeland security has emerged as one of the most important challenges of our time. What policies and technologies will enable greater security, while maintaining the flow of commerce and personal privacy? Companies and organizations are operating in a high-stakes environment and are often restricted from communicating their success stories to the public. Stanton Communications has guided clients through the complex process of agency approval to showcase how advanced technology is helping secure the border, and that industry advances are improving aviation security and innovations in disaster recovery and continuity of operations.
Educational technology
Three subjects are dominant in education today: money, access and technology. For companies creating innovative high-tech products that increase engagement and enable formative assessment in K-12 classrooms, the conversation never strays far from these themes. It will often become emotional or contentious. Stanton Communications understands the challenges facing leaders and emerging players in ed tech and builds impactful communication programs that advance—and even change—the dialogue.
Case Study
Sprint Reclaim
Criticism from environmental groups, a skeptical marketplace, and the lack of truly green wireless phone options in the United States meant Sprint and Samsung had their work cut out for them in 2009 as they planned their launch of a …
continue to the case study
