Energy
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From Middle East uncertainty to natural gas fracking debates and renewables’ share of the generation mix, the energy industry faces a plethora of challenges as it seeks to communicate in a politically-charged environment on highly-technical and global issues. Gaining traction with the media and stakeholders requires far more than confronting regulations and bad news on a piece-meal basis. It’s about framing the value message so it is compatible with grassroots’ concerns while also supportive of the business case. It’s about directing the message through innovative channels and not solely through the filter of traditional media. It’s about understanding the audience at a specific level to ensure the story is relevant to them. |
Our Approach
The Stanton team approaches energy industry communications with a comprehensive view. We consider the brand, the regulatory and policy dimensions, the consumer angles and the activist positions. Most important, we start with complete clarity about the business goal and the outcome our clients seek. For power generators, T&D companies, technology manufacturers, and energy suppliers, our programs are focused, precise and powerful.
Case Study
The Greenbrier
Despite a storied history dating back 230 years, The Greenbrier resort in White Sulphur Springs, W.Va., had fallen on hard times. As vacation tastes changed and the economy turned downward, the traditional amenities of the renowned resort failed to attract …
continue to the case study
Travel & Tourism
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After taking a hard hit during the recession, the travel and tourism industry is resurging, but it is also facing a new consumer who is financially-prudent and media savvy. As more travelers turn to online resources and social connections for information, recommendations and special offers, destination marketers must remain ahead of the curve to remain competitive. |
Our Approach
Creating this connection with travelers and providing compelling content through various established and emerging platforms is the key to capturing their imaginations and ultimately their vacation dollars.
Stanton Communications connects prominent public and private sector tourism clients with travelers who are ready to trade their “staycations” for experiences beyond their back yards.
Case Study
The Greenbrier
Despite a storied history dating back 230 years, The Greenbrier resort in White Sulphur Springs, W.Va., had fallen on hard times. As vacation tastes changed and the economy turned downward, the traditional amenities of the renowned resort failed to attract …
continue to the case study
