Marketing
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The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before. |
Our Approach
The key to success in marketing communications is with understanding where customers can be found and determining what motivates them to act.
At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.
Case Study
Bombardier Transportation, Inc.
When Amtrak’s high-speed rail equipment was taken out of service due to claims of unsafe components, the trains’ manufacturer, Montreal-based Bombardier Transportation, engaged Stanton Communications to tell their side of the story in Washington. Tensions ran high between Bombardier and AMTRAK, …
continue to the case study
Crisis Management
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Corporate reputations can be built or broken with minutes after trouble strikes. During this critical time, an organization will either create a strong new bond with its customers or sustain widespread and lasting damage.
Communicators are faced with making complex decisions in a hurry and it’s normal to wish for a scenario-based plan that addresses the situation quickly and easily. But, as we all know, it’s impossible to anticipate every contingency. |
Our Approach
We provide clients with a process for making difficult decisions under pressure. We develop anticipatory plans that put a structure and discipline for crisis mitigation in place. We facilitate prudent communication to the media and deal effectively when clients receive negative press, and we offer counsel based on fast-track monitoring and research.
Our goal is to help our clients achieve the most favorable business conditions while controlling damage and protecting their reputations.
Case Study
Bombardier Transportation, Inc.
When Amtrak’s high-speed rail equipment was taken out of service due to claims of unsafe components, the trains’ manufacturer, Montreal-based Bombardier Transportation, engaged Stanton Communications to tell their side of the story in Washington. Tensions ran high between Bombardier and AMTRAK, …
continue to the case study
