Marketing
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The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before. |
Our Approach
The key to success in marketing communications is with understanding where customers can be found and determining what motivates them to act.
At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.
Case Study
Corinthian Colleges, Inc.
My Career Counts Campaign: A Frontline exposé; rising student default rates; harsh new regulatory proposals from the U.S. Department of Education (ED); congressional hearings; a GAO investigation alleging fraud—the list of challenges facing private sector career colleges, or “for-profits,” in …
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Digital Media
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Digital communication is transforming the way companies and organizations interact with stakeholders, audiences and consumers. Social networks, blogs, online media and other emerging web and mobile channels enable unprecedented two-way engagement, along with countless opportunities for both positive outcomes and negative exposure. |
Our Approach
Our social media tool, known as dnaLab, assesses where our clients exist in online platforms, where they should be, and how best to ensure digital initiatives are "in the DNA" of the overall communication program. We apply our expertise to the rapidly evolving digital universe, along with proven measurement tools, to achieve success in digital communication. We strongly believe that this success only occurs when the approach is transparent, the impact is measurable and the strategy executable in a manner consistent with each organization’s unique culture.
dnaLab Assessment
dnaLab Advisory
dnaLab Activation
Case Study
Corinthian Colleges, Inc.
My Career Counts Campaign: A Frontline exposé; rising student default rates; harsh new regulatory proposals from the U.S. Department of Education (ED); congressional hearings; a GAO investigation alleging fraud—the list of challenges facing private sector career colleges, or “for-profits,” in …
continue to the case study
