Marketing
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The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before. |
Our Approach
The key to success in marketing communications is with understanding where customers can be found and determining what motivates them to act.
At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.
Case Study
Alegent Health
Headquartered in Omaha, Alegent Health occupied a unique position as the largest non-governmental employer in the state of Nebraska and the dominant health care provider. Beginning in 2004, Alegent committed itself to transforming how it provides care for the 300,000 …
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Media Relations
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Today's media environment is full of uncertainties. Reporters are changing assignments and news organizations constantly. New media is becoming a dominant force. Public relations professionals can no longer trade on relationships or rely on a “PR-by-the-Pound” delivery of unwanted information to busy journalists. |
Our Approach
At Stanton Communications, Inc., we believe in informed, one-on-one personal communication with journalists. Whether we have an existing relationship or speaking for the first time, this direct approach establishes a productive dialogue for our clients. We take the time to prepare our clients to become expert sources for the media. We do our research, find the right reporter for the right story, and pick up the phone.
Case Study
Alegent Health
Headquartered in Omaha, Alegent Health occupied a unique position as the largest non-governmental employer in the state of Nebraska and the dominant health care provider. Beginning in 2004, Alegent committed itself to transforming how it provides care for the 300,000 …
continue to the case study
