Marketing
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The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before. |
Our Approach
The key to success in marketing communications is with understanding where customers can be found and determining what motivates them to act.
At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.
Case Study
Bombardier Transportation, Inc.
When Amtrak’s high-speed rail equipment was taken out of service due to claims of unsafe components, the trains’ manufacturer, Montreal-based Bombardier Transportation, engaged Stanton Communications to tell their side of the story in Washington. Tensions ran high between Bombardier and AMTRAK, …
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Public Affairs
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Success in public affairs depends on the ability to address emerging issues at the meeting point between business and reputation considerations. This requires an understanding of the full dimensions of an issue, its impacts on diverse publics, and alternative approaches that can form the basis of a rational compromise. |
Our Approach
At Stanton Communications, we take a multidimensional approach to public affairs. We recognize that objective-driven programming, careful research and skilled messaging are critical to achieving a client's goals. Our client programs are customized to meet each issue’s unique requirements. They are conducted in a manner that is reflective of the client’s image, culture and personality. We offer comprehensive expertise in the following:
- Issues Management
- Coalition Building
- Government Relations
- Grassroots Mobilization
Case Study
Bombardier Transportation, Inc.
When Amtrak’s high-speed rail equipment was taken out of service due to claims of unsafe components, the trains’ manufacturer, Montreal-based Bombardier Transportation, engaged Stanton Communications to tell their side of the story in Washington. Tensions ran high between Bombardier and AMTRAK, …
continue to the case study
