Marketing

 

The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before.

Our Approach

The key to success in marketing communications is with understanding where customers can be found and determining what motivates them to act.

At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.

Spokesperson Preparation

 

A media interview, a congressional hearing, an investor briefing, or a speech before an industry forum all share one thing in common: The need for a strong spokesperson to effectively deliver the right messaging to fit the audience. In today’s fast paced world of communications, it simply is not enough to have a good story to tell, with solid facts and data to back it up. If you don’t have a person skilled in the art of delivering that message in a strong, persuasive and compelling manner, it is a lost opportunity. Stanton Communications has extensive experience preparing senior executives and professionals for media interviews, public platforms, marketing appearances and other public forums.


Our Approach

Stanton Communications not only understands the value of a strong spokesperson, but we also have extensive experience in training individuals to effectively deliver our clients’ messages. Our professionals have been engaged to deliver public speaking and media skills development programs for corporations, institutions and non-profit clients throughout the United States. We have conducted such sessions for corporate executives, religious leaders, heads of major charities and industry associations, and many others.