Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent?
There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about how to improve SEO, but the algorithms and best practices are constantly changing. However, one constant is Google’s rule of thumb:
“Make pages primarily for users, not for search engines.”
In other words, customer-focused content is still king and with this in mind, here are four additional SEO tips PR pros should be asking when involved in website development.