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The Strategy Room

SEO: 4 Tips to Improve Your Website

By: The Stanton Team

Did you know search engine optimization (SEO) is the #1 traffic driver to content sites, outpacing social media by more than 300 percent?

There is no question that a site’s SEO is more important than ever, and understanding what makes it “tick” is just as critical for today’s PR practitioners. There’s a lot of buzz about how to improve  SEO, but the algorithms and best practices are constantly changing.  However, one constant is Google’s rule of thumb:

 “Make pages primarily for users, not for search engines.”

In other words, customer-focused content is still king and with this in mind, here are four additional SEO tips PR pros should be asking when involved in website development.

Search Engine Optimization (SEO) infographic

 




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