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The Strategy Room

Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore

By: Emily Wenstrom

Lunch Break: May 23

Quick PR Reads You Can Tackle Between Bites

Happy Tuesday, Lunch Breakers! After reading the Lupita Nyong’o and Rhianna heist movie meme is coming to screen for real, I’m working on my meme-to-film adaptation about a shiba inu with his head stuck in a hedge. Here’s hoping Tracy Morgan will voice the shiba inu.

In today’s Lunch Break, packing tips from White House correspondents , how TED fellows are selected and a new podcast recommendation.

Ready to hit the TED stage? Read this first

This year’s TEDGlobal conference will feature 21 names you may not have heard of, but they are changing the world as we speak. In a first for the mega-conference, the TEDGlobal Fellows will present their visions for the future. The program connects fellows with mentors and coaches to build a network for investment and support. Organizers said they vet fellows for unique ideas and a willingness to collaborate. Sound like something you’d be interested in? Applications for the 2018 fellowships open July 8.

Six digital marketing trends to watch

Forbes contributor John Hall brings us six key trends digital marketers should pay attention to from the recent Digital Ascendant Conference. The most striking trend? Creating content for content’s sake is useless. Our own content marketing expert Emily would be the first to agree with this assessment. “When you create content without a strategy, you are contributing to the white noise, not breaking through it,” said Emily.

And you thought you were good at packing

Ever wonder what White House correspondents pack for trips? The New York Times asked its correspondents how they address travel that can take them through five different countries and climates in a matter of days. These correspondents can’t live without sunscreen, earplugs and hours and hours of content.

Podcast recommendation: Black on the Air

Writer, producer and comedian Larry Wilmore has returned to the airwaves. After a short-lived run as the host of The Nightly Show on Comedy Central, Wilmore and Bill Simmons’ podcast network The Ringer recently launched a his new podcast, Black on the Air. The podcast features his commentary on culture, politics, and more along with interviews from the likes of Norman Lear to Neil deGrasse Tyson. I particularly enjoyed Wilmore’s interview with Lear and Wilmore discussing his own producing career, which includes Insecure and blackish. In addition to the cultural insights, Wilmore demonstrates masterful interview skills—something any communications pro could learn from.




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