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The Strategy Room

Submit a Snaplication, Thank Your Father, and Learn from the FBI

By: Mary Cobb

Lunch Break: June 14

Quick PR Reads You Can Tackle Between Bites

Good afternoon, lunch breakers. We have made it to the middle of the week! In addition to your round-up of PR news, we wanted to share a few gift ideas if you’re still last minute shopping for Father’s Day. After a poll in the office, our Father’s favorites are: Duluth, Man Crates, Etsy, and anything from the fishing section in Walmart.

Remember to shop smarter, not harder. Now, here’s some PR news you don’t need a credit card for. 

Have you submitted a Snaplication?

Snapchat is considered one of the fastest-growing social media apps in the world and they are working hard to keep it that way. Snapchat’s new self service ad platform is already attracting big brands. McDonalds has branded themselves as the “best first job for Americans” and is using the app to reach Snapchat’s base of young users. McDonalds recently released a 10-second ad through the app, where young job seekers can simply swipe up and submit a “snaplication!”

This Father’s Day, Dove Men + Care are #TheretoCare 

Here’s a friendly reminder that Father’s Day is this Sunday. Dove Men + Care put together home video moments from men around the world to highlight who has cared for for them in their lifetime. The #TheretoCare campaign expands the holiday to include fathers, grandfathers, uncles, teachers, and coaches, reminding us to celebrate every day, not just once a year.

Crisis Communications, FBI-style

The Federal Bureau of Investigation has dominated the news lately, but per this PR Daily article, that’s nothing new for the Bureau. Quite often, the FBI is communicating in a crisis and a former agent turned communications consultant offered a few tips to conquering a crisis. The one that caught our eye? If you have bad news, be the one to break it to ensure the most accurate information is in the media.




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