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The Strategy Room

Winter Is Here with PR Lessons, Customer Service Chatbots and the Emboldenment Effect

By: Adam Yosim

Lunch Break: July 18

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers! By now, if you’re a Game of Thrones fan, you’ve had plenty of time to digest the Season 7 premiere. No spoilers in this post—this author is still seven seasons and a couple of Ed Sheeran albums behind.

Speaking of GoT, in this week’s news we have eight PR lessons you can learn from George R.R. Martin’s best-selling novels. We’re also discussing the future of chatbots for companies, and find the connection between United Airlines and Silicon Valley.

A ‘Stark’ Contrast: Winter is Finally Here

Last Sunday’s GoT premier was dy-nasty! Buckle up, because there are only 12 episodes left before the saga wraps up. As with all major TV shows and movies, everyone is putting their own ‘spin’ on how the quest to take the Iron Throne relates to their industry. Communications is no exception. Get in the spirit with these eight ‘Game of Thrones’ PR lessons, including Jaime Lannister’s well known line, “There are no men like me, only me!” (Spoiler alert: Find out what makes your client unique to churn out original, one-of-a-kind content).

Domo Arigato, Mr. Robot-o

Would you believe me if I told you this week’s Lunch Break was written by a robot? That might not be too far-fetched in the future. AdAge delves into the explosion of chatbots and how companies are devoting more resources to AI to improve customer service. (If you feel inspired by the article, feel free to call me the “Sultry Siren” of Stanton <insert kiss emoji>).

The Emboldenment Effect

Remember the United Arlines fiasco where the passenger was dragged off of a flight after he refused to relinquish his seat to someone from the flight crew? The story was caught on camera and amplified by social media with more passengers posting their own horror stories. The same thing happened after news broke of the blatant sexism by an Uber board member during a staff meeting (which led to said board member resigning. The company’s CEO stepped down a week later amid the ride-sharing company’s ongoing PR fiasco.) That led to a surge of women in Silicon Valley sharing their stories regarding the culture of harassment. What do both examples have in common? Holtz.com explains—emboldenment.




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