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The Strategy Room

RIP MS Paint, Coach Goes on a Shopping Spree & Defining Clickbait

By: Elaine Joseph

Lunch Break 760 x 450 px

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Good afternoon, lunch breakers!

To all the new PR professionals out there, navigating a new industry can be tough, especially when you hate the dress code. In epic Shark Week news, Michael Phelps has finally met his match in the form of great white shark.

This week we’re talking about why keeping up with trends can help you get ahead, how Microsoft managed a PR crisis, and a philosophical query on clickbait.

Keeping Up with Trends

Michael Kors purchased Jimmy Choo for a whopping $1.7 billion. Apparently, the luxury handbag maker noticed Coach’s shopping spree earlier this year and didn’t want to be left in the dust. This deal will offer Michael Kors access to a more diverse arsenal of luxury goods as well as a larger global presence. Additionally, by choosing a brand that already has a following, there is no need to change the product or start from scratch in terms of a PR strategy.

Sales charts show that luxury handbag sales have dropped while the market for upscale women’s footwear is on the rise. Staying in the know about the latest trends can make or break a company, no matter the size. It’s helpful to be on the lookout for new avenues of growth or opportunities for PR by tracking trends as they rise and fall.

RIP MS Paint

After 32 years, Microsoft announced that MS Paint would no longer be in active development and “might be removed in future releases”. Longtime users, aspiring digital artists, and fans took to Twitter to share their outrage after the announcement broke.

After this outpouring of support for the classic app, Microsoft scaled back their plans and stated that while Paint will not be installed by default, it will be available to download in the app store. The announcement to end paint inspired plenty of news coverage through social media for Microsoft, the move to save paint encouraged even more.

This Is Clickbait

Should a headline capture attention and encourage people to read the article? Or, should it summarize the content of an article? Some believe writing headlines for the digital age means grabbing the reader’s attention, regardless of what is actually in the article. This is often referred to as “clickbait” and can leave readers feeling tricked and mislead.

New York Times editor, Mark Bulik, responded to reader concerns about clickbait and how to define it.  How do you think a headline should be written? Let us know in the comments.




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